>There’s a new chief in town

>A chief blogger, that is. Larger corporations such as Dell, Coca-Cola and Marriott are now actively recruiting people to tell their company’s story via blogging and try and further engage and interact with their consumers. To date, only a little over 11% of Fortune 500 companies have corporate blogs, according to SocialText.

With the rising popularity of the blogs, this figure surprised me some considering how mainstream blogging is becoming. I feel blogging is a way to express personal opinions on topics and be heard even though you are the “little guy” in the industry – this notion is perhaps why more smaller companies are actively blogging.

Can these small companies go out and recruit the chief blogger, just as larger companies have? Sure. Will they? Probably not. Just as in our company’s case we are certainly not going to go out and hire a chief blogger, but will I call myself a chief blogger if the situation calls for it? Absolutely.

>A marketing match

>Today, guest blogger Joe Pulizzi, a fellow NE Ohioan who blogged about Lessons in SEO a few weeks back, launched his marketing match service, Junta42 Match (a service of his website, Junta42.com). This service is a free online tool designed for marketing and association professionals looking for custom publishing, post-advertising agencies and other content providers matching specific content marketing project needs.

Curious? Read more or check out Junta42 Match.

>A morning cup of coffee… on the street of NY?

>
New York City is without a doubt one of the busiest cities in the world. In 2006, Folgers found a way to advertise to the over 8 million people with this creative ad covering manholes. These vinyl stickers were placed over the top of the steaming manholes to resemble a steaming cup of coffee.

Is walking on a cup of steaming coffee going to inspire all 8 million New Yorkers to go buy a cup of coffee? No. Did it inspire at least a few people to have a cup of coffee when normally they wouldn’t? Absolutely.

>Feel the burn

>
It has been only a few weeks since FedEx Corp. decided to drop the Kinko’s name and go by “FedEx Office” instead in hopes to win more large business customers. What’s the cause for this refocus? Gas prices.

Now, UPS is reportedly feeling the same pressures from the slow economy and rising fuel costs. UPS announced yesterday they are cutting their profit outlook in the second quarter in better preparation for what may happen.

In bringing it full circle, according to our survey, when times are troubled for your company, you should spend more on marketing dollars. It will be interesting to see what FedEx Office and UPS will do with marketing in the next few quarters.

>This just in – advertising online pays off

>
Sure, that doesn’t come as a big surprise to anyone currently invested in online advertising. What will come to a surprise is how much Internet advertising has increased over the past year. Any guesses? Internet advertising is up 18.2% for the first quarter over last year according to The Interactive Advertising Bureau (IAB). The IAB is reporting Internet advertising revenue totaled $5.8 billion for the first quarter – the second highest quarterly total ever recorded by IAB (previously the fourth quarter 2007’s $5.9 billion.)

Click here to read the entire story.

-Katy

>The (mini) results are in

>It is no surprise our readers are unique, but that is why we like you. According to the respondants of our marketing and economic survey thus far, most of you will be spending less than or the same amount of marketing dollars during this economy. According to a recent survey by infoUSAPoll.com, sixty-six percent of small business owners will spend more or the same on marketing dollars.

Unhappy with our results? Cast your vote on our blog homepage!

>A lesson from Randy Pausch

>
As many of you probably know, there is a remarkable man named Randy Pausch fighting for his life at this very moment. Pancreatic cancer will soon take him from his young family, as the doctors do not expect him to live more than a few more months. (Randy’s blog and Last Lecture on Oprah) Given the recent passing of Tim Russert, I felt it necessary to honor this man while he is still with us.

A good friend of mine confided in me he had to reveal to a client their past six months worth of research was sent into “cyber la-la land” and there was no way to get that information back. This is one of their largest clients – how do you even begin to fix it? Randy Pausch has the answer – make the apology REAL and SINCERE.

As Randy states, “A good apology has three parts:
1. I’m sorry.
2. It was my fault.
3. How do I make it right?

The last part tells about your sincerity.”

This lesson applies to all aspects of life – including clients. When my friend approaches their client, he will follow these steps Randy Pausch has suggested… but, he is also coming in with ways on how to fix it. We can all take a lesson from this – if you do make a mistake: apologize, own it and fix it.

>When I was your age, Pluto was a planet.

>Initially, this Facebook group just made me laugh. Whether that is because I am easily entertained or not is a different story all together – but, think about that for a minute. The children growing up now will be educated with the solar system as Mercury, Venus, Earth, Mars, Jupiter, Saturn and Uranus. No Pluto.

This is quite a turning point in history, just as we will always remember Columbine, where we were when the read the OJ Simpson verdict on TV or how scared (and small) we felt on 9/11. Granted, this event isn’t as tragic by any stretch of the imagination – but still significant.

This all began a mear two years ago when the International Astronomical Union (IAU) demoted Pluto to a “dwarf planet” status. Last week, the IAU took another jab at Pluto and requested Pluto from here on out referred to as a “plutoid” – a word not even recognized in the English language. To read the whole story, please visit here.

>And the winner is…

>


Zurich, Switzerland. This city was named by BusinessWeek as the world’s best place to live.

Who else was made the list?

1. Zurich, Switzerland
2. Vienna, Austria (tied)
2. Geneva, Switzerland (tied)
4. Vancouver, Canada
5. Auckland, Australia
6. Dusseldorf, Germany
7. Munich, Germany (tied)
7. Frankfurt, Germany (tied)
9. Bern, Switzerland
10. Sydney, Australia

Curious how your city ranked? Check it out.
-Katy