>Word of the Day
>The word of the day is: Exploratory Research Definition of exploratory research – A strategic research design which emphasizes gaining ideas and insights. -K
>Ah, kids these days
/1 Comment/in General Marketing, Newsworthy Events/by Rob Felber>It is only one hour from the official start of “Rock Like They Do” Bus Tour here in Twinsburg. But, already I can hear the screaming of young girls for Miley Cyrus, start of the hit show, “Hannah Montana.” Oh, but wait! Miley isn’t going to be in attendance of this event, just her tour […]
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>The word of the day is: Viral Marketing Definition of viral marketing – a marketing strategy encouraging people to pass along messages to others in order to generate exposure. -K
>Backwards advertising
/0 Comments/in Wacky Advertising/by Rob Felber>In conjunction with last week’s blog on WDOK’s Christmas in July celebration, Rob remembered David Letterman’s “Morning Show” from years ago set out to confuse the public. In this video from 1985 shows David Letterman’s set portrayed as a morning show rather than his typical late night display. What other backwards advertising have you noticed? […]
>Word(s) of the Day
/0 Comments/in Word of the Day/by Rob Felber>Since there was not a word of the day yesterday, today is going to be twice the fun! The first word of the day is: Hybrid model Definition of hybrid model – a series of two or more e-marketing payment models. * * * The second word of the day is: Media Kit Definition of […]
>Thou shall not endorse unhealthy advertising!
/1 Comment/in General Marketing, Wacky Advertising/by Rob Felber>Marketers across the country are getting a harsh wake up call from the FTC. From an article recently released, there is a great concern for childhood obesity in the United States – and the FTC is blaming markterers. Although this report is from 2006, advertising “bad” products to kids is nothing new. For years celebrities […]
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>The word of the day is: Acculturation Definition of acculturation – A process in which people in one culture learn to understand and adapt to the norms, values, lifestyles and behaviors of people in a different culture. (Remember this when learning to cross-advertise in different countries than your own!) -K
>China is going green
/0 Comments/in Going Green, Newsworthy Events/by Rob Felber>This is an update to my, Red, white and blue… and green? blog. The summer’s Olympics will have a different flavor to them, if you will. Taking off on the growing green trend, China will be using green fireworks, so they won’t, “blow up the environment.” Click here to read this blog on Green Daily. […]
>What is the cost of quality performance?
/0 Comments/in General Marketing/by Rob Felber>In its second weekend, The Dark Knight has surpassed $300 million at the box office – having been out for only ten days and is well on its way to becoming one of the top grossing movies of all time. (In case you are curious, click here to see the complete list.) Not only that, […]
>A lecture for the soul
/0 Comments/in Newsworthy Events/by Rob Felber>Randy Pausch, the inspiring man I wrote about in this blog, has lost his courageous battle with pancreatic cancer. He was 47. Randy will be remembered as being a courageous fighter with a gentle soul. His inspiring story will be remembered for years to come as well as his “Last Lecture.” Rest in peace, Randy.-K