> Ah, the old argument of too many billboards around the city is back in the news again but this time with a new digital twist. Since Clear Channel debuted its digital boards in Cleveland (little known fact… Ohio is often seen as consumer test market) in 2005, the anti-billboard people went nuts. Did you […]
>The word of the day is: Exploratory Research Definition of exploratory research – A strategic research design which emphasizes gaining ideas and insights. -K
>It is only one hour from the official start of “Rock Like They Do” Bus Tour here in Twinsburg. But, already I can hear the screaming of young girls for Miley Cyrus, start of the hit show, “Hannah Montana.” Oh, but wait! Miley isn’t going to be in attendance of this event, just her tour […]
>The word of the day is: Viral Marketing Definition of viral marketing – a marketing strategy encouraging people to pass along messages to others in order to generate exposure. -K
>In conjunction with last week’s blog on WDOK’s Christmas in July celebration, Rob remembered David Letterman’s “Morning Show” from years ago set out to confuse the public. In this video from 1985 shows David Letterman’s set portrayed as a morning show rather than his typical late night display. What other backwards advertising have you noticed? […]
>Since there was not a word of the day yesterday, today is going to be twice the fun! The first word of the day is: Hybrid model Definition of hybrid model – a series of two or more e-marketing payment models. * * * The second word of the day is: Media Kit Definition of […]
>Marketers across the country are getting a harsh wake up call from the FTC. From an article recently released, there is a great concern for childhood obesity in the United States – and the FTC is blaming markterers. Although this report is from 2006, advertising “bad” products to kids is nothing new. For years celebrities […]
>The word of the day is: Acculturation Definition of acculturation – A process in which people in one culture learn to understand and adapt to the norms, values, lifestyles and behaviors of people in a different culture. (Remember this when learning to cross-advertise in different countries than your own!) -K
>This is an update to my, Red, white and blue… and green? blog. The summer’s Olympics will have a different flavor to them, if you will. Taking off on the growing green trend, China will be using green fireworks, so they won’t, “blow up the environment.” Click here to read this blog on Green Daily. […]
>In its second weekend, The Dark Knight has surpassed $300 million at the box office – having been out for only ten days and is well on its way to becoming one of the top grossing movies of all time. (In case you are curious, click here to see the complete list.) Not only that, […]