New York City is without a doubt one of the busiest cities in the world. In 2006, Folgers found a way to advertise to the over 8 million people with this creative ad covering manholes. These vinyl stickers were placed over the top of the steaming manholes to resemble a steaming cup of coffee.
Is walking on a cup of steaming coffee going to inspire all 8 million New Yorkers to go buy a cup of coffee? No. Did it inspire at least a few people to have a cup of coffee when normally they wouldn’t? Absolutely.
It has been only a few weeks since FedEx Corp. decided to drop the Kinko’s name and go by “FedEx Office” instead in hopes to win more large business customers. What’s the cause for this refocus? Gas prices.
Now, UPS is reportedly feeling the same pressures from the slow economy and rising fuel costs. UPS announced yesterday they are cutting their profit outlook in the second quarter in better preparation for what may happen.
In bringing it full circle, according to our survey, when times are troubled for your company, you should spend more on marketing dollars. It will be interesting to see what FedEx Office and UPS will do with marketing in the next few quarters.
Sure, that doesn’t come as a big surprise to anyone currently invested in online advertising. What will come to a surprise is how much Internet advertising has increased over the past year. Any guesses? Internet advertising is up 18.2% for the first quarter over last year according to The Interactive Advertising Bureau (IAB). The IAB is reporting Internet advertising revenue totaled $5.8 billion for the first quarter – the second highest quarterly total ever recorded by IAB (previously the fourth quarter 2007’s $5.9 billion.)
Click here to read the entire story.
>It is no surprise our readers are unique, but that is why we like you. According to the respondants of our marketing and economic survey thus far, most of you will be spending less than or the same amount of marketing dollars during this economy. According to a recent survey by infoUSAPoll.com, sixty-six percent of small business owners will spend more or the same on marketing dollars.
As many of you probably know, there is a remarkable man named Randy Pausch fighting for his life at this very moment. Pancreatic cancer will soon take him from his young family, as the doctors do not expect him to live more than a few more months. (Randy’s blog and Last Lecture on Oprah) Given the recent passing of Tim Russert, I felt it necessary to honor this man while he is still with us.
A good friend of mine confided in me he had to reveal to a client their past six months worth of research was sent into “cyber la-la land” and there was no way to get that information back. This is one of their largest clients – how do you even begin to fix it? Randy Pausch has the answer – make the apology REAL and SINCERE.
As Randy states, “A good apology has three parts:
1. I’m sorry.
2. It was my fault.
3. How do I make it right?
The last part tells about your sincerity.”
This lesson applies to all aspects of life – including clients. When my friend approaches their client, he will follow these steps Randy Pausch has suggested… but, he is also coming in with ways on how to fix it. We can all take a lesson from this – if you do make a mistake: apologize, own it and fix it.
>Initially, this Facebook group just made me laugh. Whether that is because I am easily entertained or not is a different story all together – but, think about that for a minute. The children growing up now will be educated with the solar system as Mercury, Venus, Earth, Mars, Jupiter, Saturn and Uranus. No Pluto.
This is quite a turning point in history, just as we will always remember Columbine, where we were when the read the OJ Simpson verdict on TV or how scared (and small) we felt on 9/11. Granted, this event isn’t as tragic by any stretch of the imagination – but still significant.
This all began a mear two years ago when the International Astronomical Union (IAU) demoted Pluto to a “dwarf planet” status. Last week, the IAU took another jab at Pluto and requested Pluto from here on out referred to as a “plutoid” – a word not even recognized in the English language. To read the whole story, please visit here.
Zurich, Switzerland. This city was named by BusinessWeek as the world’s best place to live.
Who else was made the list?
1. Zurich, Switzerland
2. Vienna, Austria (tied)
2. Geneva, Switzerland (tied)
4. Vancouver, Canada
5. Auckland, Australia
6. Dusseldorf, Germany
7. Munich, Germany (tied)
7. Frankfurt, Germany (tied)
9. Bern, Switzerland
10. Sydney, Australia
Curious how your city ranked? Check it out.
>Fruits and vegetables are prone to harboring various harmful diseases in the summertime – such as the recent outbreak of salmonella. The FDA has recently announced more cases of this outbreak in more than 30 states bringing the total to at least 383 cases.
In order to avoid getting sick this summer time take certain precautions when picking out your favorite grocery store items. Properly cooking meat, poultry and eggs, and washing produce are generally the best methods to prevent illness.
Now, in a Marketing sense, what will happen to those fruits and vegetables grown in the sunshine state? Should consumers avoid those products and shift more towards locally grown – or was this just a fluke?
>A visit from Rob’s twin daughters and the research I have been conducting on social networking and integration got me thinking about the way I was raised. I lovingly refer to my generation as the “Windows 95” generation since I was in grade school when this began to errupt. This generation growing up now uses computers as part of their daily life. They will never experience using a typewriter for their report or what life was like before everyone had a cell phone. A cell phone… what would life be like without one?
Looking back, the first experience I had with a cell phone was seeing the Motorola DynaTAC 8000X on the Saved by the Bell television series. From that time, the cell phone has morphed from something you only elite people had into an everyday necessity. Upon release in 1983, the Motorola DynaTAC 8000X cost consumers a whopping $4,000 whereas a few of the most popular cell phones (iPhone, Blackberry, LG Glimmer, etc.) are at most $1,000.
At least some products are going down in price over the last 20 years!