In this week’s episode of Tactics Thursday, I delve into trade show marketing strategy. Manufacturing salespeople do an incredible job of connecting with prospects and customers, deepening relationships, and closing sales at trade shows. However, they are missing out on a major step that could make a huge impact in their sales and marketing success: engaging with the media that are attending the show. Media attend industry trade shows to find stories to tell for the next year. Why not have them tell your company’s story? Not only is editorial coverage in industry publications a great way to build your reputation, but it is also a great way to drive traffic to your website. I discuss the method we use at Felber PR & Marketing to get the media’s attention and book appointments at our client’s booth at the show.
Interested in discussing your trade show strategy? Email me at firstname.lastname@example.org.
- Industrial Manufacturer’s Guide to Public Relations
- Trade Shows for Manufacturers: Maximizing the 3 Most Important Stages
- Fabrisonic PR Case Study