>Marketing a Giant or Giant Marketing

>Whatever you call it there is no mistake that the 2008 Olympic Games in Beijing China has taken the world stage. From the impressive opening ceremony all eyes of the world are on China. This is their time and the international stage is set.OK now that my intro is out there I must let you […]

>Word of the Day

>Today’s word of the day: Stickiness Definition of stickiness: (not that kind of stickiness on your fingers after eating something!) This definition refers to approximately how often people will return to a Web site.

>Send Us Your Favorite Olympic Commercials

>The time has come for laughter, more laughter, tears and special advertising. The Olympics are finally here… let the games begin! Send us your favorite Olympic ads. We know they are out there – NBC raked in over $1 billion in revenue. ~Michelle

>Word of the Day

>Today’s word of the day: Ambush Marketing Definition of Ambush Marketing: An attempt, made deliberately, to gain the benefits of being associated with a major event (such as the Olympics) without being a licensed and official sponsor of the event, or without paying the fees associated with official sponsorship.

>Can What I Wear Reflect My Company Image?

>The answer is yes. Branding has moved beyond the traditional print, TV, and radio circles. Now what we present in our overall look can set the stage. See the recent article in Corporate Apparel Magazine http://www.corporateapparelmag.com/profiles.php?id=24. I would welcome your comments. Bruce

>Dear Mr. Vernon…

>How many of you have seen this back to school JCPenney commercial? Quick, name that 80’s flick! If you said The Breakfast Club, you are right on. This commercial is quite clever and instantly brought a smile to my face remembering the movie… complete with a new, trendy version of “Don’t You Forget About Me” […]

>Word of the Day

>Today’s word of the day: Mobile Commerce Definition of Mobile Commerce: Otherwise known as M-Commerce, the complete access to internet from a mobile device, typically a cell phone or a PDA. This wave of technological advancement has been made even more popular from the iPhone explosion!

>Word of the Day

>Today’s word of the day: Business Plan Definition of Business Plan: A document articulating a new business idea used to gain interest from potential investors and to serve as a guide for the team in building out the business. This will particularly focus on the overall idea, the executive management team, the marketing mix and […]

>Keno hits Ohio

>Today marks the first day for Keno in the state of Ohio in over 700 locations. Pretty much anywhere that you can buy alcohol, sit on a bar stool and watch the Indians win (or lose) is taking part in this online bingo-like gambling game. What does Ohio get out of it? An estimated $73 […]