How to export contacts from LinkedIn for ultimate sales opportunities

You probably spend a lot of time cultivating valuable connections by prospecting on LinkedIn but how do you take it a step further? How do you take those contacts from LinkedIn connection to engaged prospect and ultimately, close them as a customer? In this week’s Tactics Thursday video, I walk you through the steps of exporting your LinkedIn contacts to an Excel spreadsheet. Then, I give my best practices for how and when to enroll those prospects in automated marketing emails so that you can close those prospects as customers quicker and more efficiently.

Google Chrome Plugins I recommend in the video:


Contact Out

Interested in learning more about LinkedIn strategy? Register for our upcoming LinkedIn 101 for Manufacturers Webinar below!

Register for LinkedIn 101 for Manufacturers Webinar on July 9th, 2020!

5 Components of a Stellar LinkedIn Recommendation

How to Write a Great LinkedIn Recommendation

Most of us have worked with great bosses or colleagues that we would happily recommend on LinkedIn if ask. The problem is, the idea of writing a recommendation can seem overwhelming to people who aren’t natural-born writers. I’ve taken this daunting task and turned it into a simple 5-step, 5-minute process so you can write LinkedIn recommendations like a pro.

Step 1: Start out with a grab-your-attention sentence

“I would describe Lola to others as the glue that holds our sales department together.”

“Few people have the opportunity to report to a manager who is also a trusted mentor and friend—but I did when I worked for Jeff.”

“Unbelievably efficient is the phrase that comes to mind when I think about my time working with Susan.


Step 2: Describe the relationship between the recommender and the person being recommended

“I had the pleasure of working with Francesca on the ManufacturingWorks Resource Development Committee for the last 3 years”

“I hired Eleanor and the team at ABC Agency after seeing her online portfolio, and she’s completed several flawless projects for me since then.”

“Juan has expertly filled the role of National Sales Manager and streamlined our sales efforts between both inside and outside sales teams for the last 2 years.”


Step 3: Showcase a special trait

“I was impressed by Leslie’s ability to handle even the toughest clients. That skill typically takes years to develop among customer service professionals, but it seemed to come naturally to him.”

“I always admired Aretha’s ability to command a room and get people on board with initiatives–even the most strongwilled individuals who were initially on completely different pages.”

“Christian’s ability to project manage and handle strenuous deadlines was unlike any I’ve seen before and made a dramatic difference in the productivity level of our team.”


Step 4: Highlight their personality

“Paul always made sure that Monday morning sales meetings were never without donuts and coffee. Talk about a great way to motivate a team!”

“Frieda is a champion for women and makes sure that all the young women on her team are mentored and encouraged to take on leadership opportunities at our company.”

“No matter how tense a meeting, Reggie made sure that everyone’s opinions were heard and that nobody left the meeting without a smile.”


Step 5: Close with your final recommendation

“Vanna would be an asset on any team.”

“Any employer would be fortunate to have Lincoln on their sales team”

“Ruth is an incredible leader and team member. I can recommend her unequivocally!”

“I found Matthew to be friendly, articulate & a great person to work with & would recommend him to anyone.”


Have a great LinkedIn recommendation you’d be willing to share? Post it in the comments below!

Yes, we're ready for marketing for manufacturers.

How to develop strong downloadable content offers that generate leads

Conversion is the key to return-on-investment that your manufacturing website may be missing. Your manufacturing website needs to have more conversion opportunities than your ‘contact us forms’, as many people on your website are not in the decision-making process where they are ready to talk to a sales representative at your company.

In order to have optimal lead generation opportunities on your website, you need to have great downloadable content offers on your website that people will be willing to fill out a form in order to read. That way, your company is not missing opportunities to nurture prospects through the sales cycle with email automation and great content.

In this week’s Tactics Thursday video, I give 3 strong manufacturing examples of downloadable content and give my tried and true tips to work toward the goal of having 2 great pieces of downloadable content on your website.

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Tactics to Increase LinkedIn Endorsements and Recommendations


In today’s digital world, having reviews is essential. Reviews help us determine if the restaurant down the street is worth a try, if the latest app really lives up to the hype, or even just to see what people are saying about the newest iPhone release. So while we often look to review platforms such as Google and Yelp for this information, why is it many neglect to see the importance of reviews for themselves professionally?

linkedin-for-manufacturers-ebookMost people know LinkedIn is an important tool for staying connected with professionals in your field of work, but what few realize is the necessity of utilizing the endorsements and recommendations features available on the site.

Both the recommendations and endorsements on LinkedIn allow users to give people an accurate depiction of what they do. Though it is essential to utilize both features, they do work very differently within LinkedIn. In this week’s Tactics Thursday video, I break down the importance of recommendations and endorsements and my tips to get more of them on your LinkedIn profile.