Customizing Your Social Media Scheduling to Capture a Wide Audience Social media effectiveness is based on three factors: relevant and engaging content, industry related hashtags, and time of day. If you’ve read our blogs on how to incorporate hashtags into posts or our 8 question checklist before posting on social media, you should have a good […]
Trade Shows for Manufacturers – Maximize the Three Most Important Stages Pre-show: Picking your best tactics During the show: The floor show rules Post-show: Don’t squander your investment Goal Setting: Before you begin, you must know your main goal. Do you really know what you want to happen at […]
Good for You, Your Company and Your Community Giving to charity and supporting your local community is simply good business. Many manufacturers, large and small routinely engage in activities that provide monetary support, volunteer labor and even their own products, all to move the needle for nonprofit organizations. Our clients have removed graffiti from park […]
You have spent time speaking to clients and prospects, researching just the right venues for your company to exhibit. Now, you have taken the leap and signed up for a trade show. You (and management) know this will be an investment of your company’s time, money, and effort. You’re staring at the email confirming […]
If you read our blog on hashtags, you know that hashtags are essential in social media and provide your brand’s with the ability to find prospects, develop relationships, and make sales. Although implementing hashtags into your social media is important, a good hashtag can be used in a poor way if individuals “hijack” your hashtag. […]
How planning produces results and return on investment Trade shows and industry conferences provide manufacturers with a platform to show prospects, customers, and industry media their entire line of products and services n a short amount of time. It is important as manufacturers to utilize this opportunity and use it to their advantage. Preparation, like […]
Our blog this week is from Kiersten Dietrick, a graduating senior from Gilmour Academy who has shadowed us at Felber PR & Marketing for the last week. We thought that her perspective on social media would give good insight to our clients on the importance of social media in the modern business world. As […]
Using #’s for Ultimate Business Exposure In our last two blogs we focused on using social media to create sales and our 8 step checklist to consider before posting to social media. In this blog, we’re going to focus on a very important topic of social media marketing: #hashtags. If you aren’t using […]
Before you hit the send button to post a status or send a tweet, are you sure your message is sound? It is easy to mindlessly send something on social media without thinking twice. All the dashboards and apps make posting simple, sometimes ‘too’ simple. Posting content or sharing on social media without consideration of […]
Consumer brands have been using social media for years. Collecting likes, creating conversations, providing incentives, and creating contests to engage the customers with the brand. Meanwhile, B2B brands have not been as quick to join the social media bandwagon. In the B2B workplace, social media is just as important as it is with B2C. However, […]