Happy Tactics Thursday! Like each and every one of you, we are adjusting to our ‘new normal’ amidst the COVID-19 pandemic. While the Coronavirus has shifted the way that we operate our businesses and daily lives, there could be a silver lining in this for manufacturers. Now is an excellent time to revamp recruitment […]
We are living in a Coronavirus World and it is evident that this is only the beginning of this pandemic and its impact on our businesses. For today’s episode of Tactics Thursday, I will share 3 tips to shift your sales and marketing strategy during the Covid-19 pandemic: Trade Show Alternatives– While industry trade shows […]
This guest blog was kindly provided by Ty Haines, President of Manufacturer Solutions, LLC. Most of our customers are under $20M in sales and range from $500K to $7B. The top personnel laments are: Can’t get good people (hiring practices and attraction improvement needs) Can’t keep new people (leftover screening effectiveness and retention needs) […]
We are living in a Coronavirus World and it is evident that this is only the beginning of this pandemic and its impact on our businesses. It is essential that businesses adapt to working remotely when possible. This week’s Tactics Thursday video focuses on the 2 business tools we use to connect with prospects and […]
Inbound Marketing, and all sales tactics for that matter, require proper targeting of prospects. Lead generation is your ultimate goal – but who determines just the right lead. Consequently, the same targeting data is needed when researching manufacturing trade media for publicity and advertising alike. So, let’s learn How to Use Publication Media Kits to […]
Email automation is an incredible tool that allows salespeople to nurture prospects through the sales cycle efficiently. However, if used incorrectly, automated sales emails can be a relationship annihilator. We see email automation used the wrong way in our inbox constantly. There’s nothing worse than getting bombarded with lengthy emails about why you should use their […]
Panel discussions are often my favorite part of an event or conference because they provide audience members with a team of experts on a niche topic in a condensed and powerful format. If you’re managing an event that includes a panel discussion, it’s important to plan these carefully in order to have the event be […]
Need more and better leads? Would you love to engage those that already are familiar with your company? In this video you will learn: How social media can provide leads How to grow your prospect database How to see social engagement with your content How to expand your reach into the organization chart of […]
In this week’s episode of Tactics Thursday, I delve into trade show marketing strategy. Manufacturing salespeople do an incredible job of connecting with prospects and customers, deepening relationships, and closing sales at trade shows. However, they are missing out on a major step that could make a huge impact in their sales and marketing […]
This week’s Tactics Thursday video is all about how to make 2020 the Year of Content! I walk you through the steps of creating a strong content plan to release one piece of content a week. Here are some simple ways to create content topics that are relevant and engaging for your prospects and customers. […]