Best Practices for Approaching the Media

Spam emailing journalists, reporters and editors with pitches, news releases, announcements, etc., is ineffective, and it establishes your organization as “one of the bad guys.” So, what are the best practices for approaching an editor or journalist? Attract, don’t chase Contacting publications to pitch stories is only one way to get the media’s attention. Much […]

How Do I Get Interviewed More Often? Manufacturing Masters Video

Rob Felber was recently invited to be a featured expert in a series of Manufacturing Masters videos! Manufacturing Masters is an operational training platform that’s built by manufacturers for manufacturers. The site offers training videos featuring real industry experts who cover hundreds of different topics. The videos cover anything from supply chain, to HR and […]

The Trade Show is Over: Time to Maximize Your Investment 

So, you made an effort to capitalize on trade show chatter, before, during and after the show. How do you know you had a successful trade show? After the proper planning, preparation and practice, you met lots of people and started some great conversations. Excellent!  Now, it’s time to make the most of those new […]

Don’t Get SPOOKED by Reporters

Contrary to what you may have heard, reporters and editors in the business-to-business manufacturing world are not scary. They are not ghoulish. They are not out for blood. They do not have razor-sharp fountain pens. These media folks are professionals, curious to a fault, and looking to provide their readers (your prospects and customers) with […]

Capitalize on Trade Show Chatter, Before, During and After the Show

You have a lot to do before a trade show! While promoting your trade show presence ahead of time by having a killer booth design with engaging displays, maybe offering some swag, and setting up meetings with media connections who will be in attendance are all critical to having a successful show, there are other […]

Manufacturing Day’s Impact on a Turbulent Economy

Manufacturers have been, and continue to be, on a wild ride. While supply chain is grabbing the headlines, companies know that the heart of the problem is recruiting workers at all stages of production. Manufacturing Day (MFG Day) is a long-standing initiative of The Manufacturing Institute, with the Fabricators & Manufacturers Association as a founding […]

5 Tips to Engage Visitors BEFORE and DURING Trade Shows

So you’re headed to IMTS 22 (the International Manufacturing Technology Show)? It’s time to think about attracting and engaging visitors. You don’t want to be lost in a sea of trade show booths, so what is the best way to draw visitors away from the competition and toward your business? 1. Invite and utilize your […]

3 Digital Tactics for Lead Generation for Manufacturers

Generating and maintaining viable leads is at the core of any successful manufacturing company. Lead generation is the process of initiating consumer interest for products or services with the goal of converting that interest into sales. But what are the best ways for manufacturers to generate leads? How can manufacturers use digital marketing to generate […]

The path of least (sales) resistance

  Sales, the elusive goal of lead generation, can often be sidelined by roadblocks, hurdles, and potholes. Any delay in your sales procedure can allow doubt, buyer hesitation, or worse, a competitor into the process. This article is NOT about overcoming objections or even listening better; save those tactics for the sales trainers. Let’s look […]

How much money are you wasting on website marketing that is not yielding results?

  A website SEO audit can turn that around   Your website looks great. However, if no one sees it, what’s the point? There is always talk about the holy grail of ranking, Google’s #1 position. The higher your site ranks compared to your competitors, the more opportunities to convert qualified prospects into customers. Countless […]