>We are closing in on the November ’08 elections and it is an understatement to say it is business as usual. We are facing the most significant election of modern times. With our financial future and our basic way of life being challenged this is when all of us must step forward and make voting […]
>We all love playing with different typefaces – they make us understand the document or ad better… is it serious, playful, cheerful, dramatic, old school, fancy, etc? Designers could spend hours making sure the type is just perfect, meaning that it sets the tone, is readable and even desirable. But have you ever thought about […]
> House Peters Jr., otherwise known as “Mr. Clean,” died yesterday at the age of 92 years old. “Mr. Clean, Mr. Clean…” was a great jingle, one lasting for fifty years. And who says advertising doesn’t work? May he rest in peace. ~ Michelle Hirsh, Felber & Felber Marketing
>It is that time of year again when the Streetsboro Area Chamber of Commerce will present their annual Community Showcase. This event is “free to the public” and will feature Business Booths, Craft booths, Taste of Streetsboro and Entertainment. This year it will be held at the Middle School and runs from 10:00 am to […]
> After months of hearing about Twitter, I finally did it. I signed up for Twitter. You can following me here: http://twitter.com/hirsh So, how does this social media fit in with marketing? It helps you create and keep your personal or professional brand top-of-mind. Companies can get a glimpse into their target audience. One can […]
>The first two days here in Boston has been very full. We have made 6 presentations to the class (or companies as we call them) and I find them to be extremely engaging. The topics range from understanding and setting strong outcomes to the creative process. They are all working on the case study and […]
>Welcome readers. I am currently in Boston to start the three-day exciting Promotional Consultant Academy and Learning Lab as part of the Felber & Felber commitment to reach out and improve ourselves and the industries we serve. This is my second Learning Lab where I will meet with industry professionals and be part of an […]
> Attention Ohio college students: The American Advertising Federation-Cleveland is accepting applications for their annual scholarship program. To be eligible, a student must:• Be an Ohio resident qualifying for in-state tuition at an Ohio college or university• Be pursuing a bachelor’s degree with a communications/marketing-related major (advertising, marketing, graphic design, photography, public relations, market research, […]
>As reported by the NY Times, it seems as though the stint with Jerry Seinfeld and Bill Gates is over. Was that meant to happen or did they pull it after the poor reviews? According to this article, this was Microsoft’s plan all along… create buzz for a few weeks then begin the “real ad […]
>Word of the Day: Share of Voice (SOV) What does it mean? This is the percentage of a particular brand or company’s total advertising volume in that product category. The higher the percentage, the larger voice you have in the product’s marketplace. Why is this important? In a Recession, its important to keep your SOV […]