Shooting quality industrial and product images is a specialty, even among professional photographers. But between blog posts and social media content, you could probably use more high-quality and up-to-date images of your products and processes. We’ve written before about the importance of minding the details when taking photos – making sure everyone in the frame […]
Two years after COVID began disrupting in-person marketing and events, supply chains, and life in general, it’s almost inevitable that your sales and marketing pipeline has suffered. In April of 2021, we felt trade shows might offer relief (Will Trade Shows Be the Shot in the Arm for Manufacturers?). Of course, we had not […]
If you’re in charge of the company blog, newsletter, or both – and a few other things! – you know that writer’s block is real. You also know that fresh content is important. Fresh, quality content keeps your website more relevant, to the real people who are your prospects and customers, and it’s important […]
“Manufacturers in the United States need to fill 4 million jobs by 2030, according to a workforce study by The Manufacturing Institute and Deloitte. More than half of those jobs could be left unfilled because of two issues: a skills gap and misperceptions about modern manufacturing.” MFG Day is focused events to promote manufacturing to […]
Best Practices for Manufacturers looking to Engage their Audience Madilyn Movsesian – Marketing Intern Call to Actions (CTAs) are how manufacturers engage visitors on their website. You see them all the time. Download our technical paper, click here on our eBook, schedule your consultation today. There’s a saying amongst inbound marketers. “Traffic doesn’t pay the […]
Madilyn Movsesian – Marketing Intern What are Google reviews and is your company taking advantage of them? Google reviews are a way for companies to impact credibility and increase their reputation amongst website visitors. According to an article by Craig Bloem for Inc.com, 84% of consumers trust online reviews as much as personal recommendations, making […]
How Manufacturers have traditionally recovered from recessions Written by: Madilyn Movsesian – Marketing Intern Since the Covid-19 outbreak in March of 2020, there has been a worldwide crisis amongst manufacturers. Like many other industries, manufacturers have been working tirelessly to conform to the new normal. Kristen Fowler for Forbes magazine states, “historic data demonstrates that […]
“Help Wanted” Have you seen the “Help Wanted” signs at businesses in your city? It’s no secret that Covid-19 impacted every business across the globe. We are currently living the aftermath of the virus. As more people get the vaccine, businesses are starting to open up completely and there is a high demand for workers. […]
The world, and specifically the sales side of manufacturing is opening up. Factories are welcoming their suppliers and vendors back for in-person meetings. This is a far cry from last year, and especially what we wrote about in our August 2020 blog How to Adapt B2B Manufacturing Sales Strategy for the COVID-19 World. During the […]
You did it! You effectively pre-planned your show (You committed to a trade show, now what?) and you worked the show successfully (Trade Shows – Owning the Floor), what should be your next step after the show? I know you might be thinking of soaking your feet and adding up the frequent flyer miles, […]