>The first two days here in Boston has been very full. We have made 6 presentations to the class (or companies as we call them) and I find them to be extremely engaging. The topics range from understanding and setting strong outcomes to the creative process. They are all working on the case study and […]
>Today’s word of the day: Values And LifeStyles (VALS) Definition of VALS: this is a psychographic segmentation approach offering various characteristics and behaviors concerning people and their surroundings. * * * I’m baaaack! Boy, do I have some stories about the VALS out on the west coast! Blogs this week will be focused on how […]
>Welcome readers. I am currently in Boston to start the three-day exciting Promotional Consultant Academy and Learning Lab as part of the Felber & Felber commitment to reach out and improve ourselves and the industries we serve. This is my second Learning Lab where I will meet with industry professionals and be part of an […]
> Attention Ohio college students: The American Advertising Federation-Cleveland is accepting applications for their annual scholarship program. To be eligible, a student must:• Be an Ohio resident qualifying for in-state tuition at an Ohio college or university• Be pursuing a bachelor’s degree with a communications/marketing-related major (advertising, marketing, graphic design, photography, public relations, market research, […]
>As reported by the NY Times, it seems as though the stint with Jerry Seinfeld and Bill Gates is over. Was that meant to happen or did they pull it after the poor reviews? According to this article, this was Microsoft’s plan all along… create buzz for a few weeks then begin the “real ad […]
>Word of the Day: Share of Voice (SOV) What does it mean? This is the percentage of a particular brand or company’s total advertising volume in that product category. The higher the percentage, the larger voice you have in the product’s marketplace. Why is this important? In a Recession, its important to keep your SOV […]
>We are all fans of Jerry Seinfeld, especially Bruce and Rob Felber! So what are your thoughts on his new ad with Bill Gates? If you haven’t seen it, you can watch the commercial here including the little shimmy Bill Gates does at the end! So what does this ad mean? Well for one it’s […]
>AAF-Cleveland’s September Luncheon will feature Matt Kraner, CMO, The Plain Dealer ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Join us for the this informative event on Wednesday, September 17 at Windows on the River. Matt’s topic: “Black and White and Ready For The Future.” The newspaper industry is experiencing its most challenging time in history. Matt Kraner will share his insight about […]
>Today’s word of the day: Surrogate Definition of surrogate: one individual appointed to act for another. * * *Ladies and gentleman, I am off to the west coast for a week. It is my hope my fellow coworkers will keep up on blogging while I am away. I’ll see you next week!!
>Super Bowl talk already? This article isn’t staking a claim in which final two teams will go but rather who will advertise on what I call “Commercial Bowl Day.” Only 10 spots are left for the 2009 event even though there was a 10% price increase from last year. Can you believe it!?! Watch the […]