>Diana Kingsbury, my co-advisor, and I were talking last night about our weekends before our weekly meeting. “I feel so out of touch now. I’m back in the stone age!” she said very impatiently. “I don’t know how I’m going to survive!” You see, Diana had an unfortunate experience with her cell phone and some […]
>Word of the Day: Integrated Marketing Communication (IMC) Definition of IMC: A combination of appropriate marketing communication disciplines, media and vehicles in a marketing campaign designed to achieve a set of objectives.
>PlayStation Portable (PSP) made its debut in the United States in March of 2005. Afterwards, like any smart company, Sony decided to beef up the advertising and chose to include larger than life PSP units mounted on billboards. Very neat. Oh, but wait… what is that error message in the lower right corner? That can’t […]
>Today’s word of the day: Free-standing insert (FSI) Definition of FSI: an individual or group of advertisements inserted without bound in a print publication. It is only located on pages that contain the ads and are unique to any other editorial or entertainment matter.
>When we develop brands from scratch, we often develop a personality to the brand – what does it look like, where does it shop, what books does this brand read, etc. It’s common to address every aspect of what a brand would be if it was human. Does your brand have kids in high school […]
>Today’s word of the day: Rich Site Summary or Really Simple Syndication (RSS) Definition of RSS: Using XML format, this is a way of distributing dynamic content to a set of subscribers. The dynamic content is usually distributed via blogs, news organizations, etc.
>Children in Copley Township will be greatly disappointed on the hot days left in summer. Copley’s trustees have decided to ban ice cream trucks as they are considered transient vendors. This resolution (excluding religious, charitable or school groups) was approved on June 23rd and has upset a number of children in Copley. “The ice cream […]
>Do you know how you drive? I mean, do you honestly know your habits? Pay attention next time you drive. I’ll bet you’ll find it interesting which habits you have that you are completely unaware of. For example, when I drive I seldom will watch the car in front of me. Instead, I watch the […]
>Word of the Day: Pull Quote Definition of Pull Quote: a quotation, or statement, separated from the rest of a document. This quote, or statement, provides a uniquely positive statement that emphasizes a point in the rest of the document.
>For those of you who think that logo design is easy, think again. Firms can spend hundreds of hours on designing logos that best represent brands. Why does it take so long and so many drafts? For every use of color, line stroke, icon or size, there is a meaning behind it. Take for instance […]