Email automation is an incredible tool that allows salespeople to nurture prospects through the sales cycle efficiently. However, if used incorrectly, automated sales emails can be a relationship annihilator. We see email automation used the wrong way in our inbox constantly. There’s nothing worse than getting bombarded with lengthy emails about why you should use their product or service or generic copy and pasted wording with zero customization when you barely know the sender if at all. In the video below, learn my top tips to create impactful, automated emails that are customized; allowing salespeople to strengthen relationships with their prospects and ultimately, acquire them as customers.
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