How to Use Email Automation the Right Way + Top HubSpot Email Tools

Email automation is an incredible tool that allows salespeople to nurture prospects through the sales cycle efficiently. However, if used incorrectly, automated sales emails can be a relationship annihilator. We see email automation used the wrong way in our inbox constantly. There’s nothing worse than getting bombarded with lengthy emails about why you should use their product or service or generic copy and pasted wording with zero customization when you barely know the sender if at all.  In the video below, learn my top tips to create impactful, automated emails that are customized; allowing salespeople to strengthen relationships with their prospects and ultimately, acquire them as customers.


Related blog posts:

How to Plan Successful Manufacturing Panels

Panel discussions are often my favorite part of an event or conference because they provide audience members with a team of experts on a niche topic in a condensed and powerful format.  If you’re managing an event that includes a panel discussion, it’s important to plan these carefully in order to have the event be successful. In the past year, I planned and moderated 5 panel discussions for Felber PR & Marketing’s joint panel series with Alliance Industrial Solutions. I also moderated a panel discussion at the joint Women in Manufacturing Ohio and Ohio Aersopace Institute event on The Importance of Women in STEM and the Future of the Aerospace Industry. Here are a few things I’ve learned to plan a successful event and lead a strong panel discussion that positions your company as an industry expert and strengthens your relationships with prospects and customers.

In the video below, I discuss the following:

  • Picking a Topic That Will Fill The Room
  • Panel Selection
  • Email Campaign Tips
  • Social Media/Web Tactics
  • Event Planning Tips
  • Moderating Advice

Are you missing prospects on social media? Easy steps to grow your database.


Need more and better leads? Would you love to engage those that already are familiar with your company?

In this video you will learn:

  • How social media can provide leads
  • How to grow your prospect database
  • How to see social engagement with your content
  • How to expand your reach into the organization chart of prospects and customers alike

You’ve done the hard work. Content has been developed, posted on social media and targeted to multiple manufacturing channels. You are seeing all types of engagement from likes to comments and shares.

So, now what? Well, watch this video to see just how to garner more prospects.

Check out this Video


Questions? Want to discuss further? Send me your thoughts at And, if you try it I’ll give you a shout-out on our channels. Just think who might see your success story!

Also, see these articles for more tips:

How to Increase Manufacturing Sales with Social Selling

How to Increase Social Selling with LinkedIn



The #1 Mistake Manufacturers Make at Trade Shows & How to Fix It!


In this week’s episode of Tactics Thursday, I delve into trade show marketing strategy. Manufacturing salespeople do an incredible job of connecting with prospects and customers, deepening relationships, and closing sales at trade shows. However, they are missing out on a major step that could make a huge impact in their sales and marketing success: engaging with the media that are attending the show.  Media attend industry trade shows to find stories to tell for the next year. Why not have them tell your company’s story? Not only is editorial coverage in industry publications a great way to build your reputation, but it is also a great way to drive traffic to your website. I discuss the method we use at Felber PR & Marketing to get the media’s attention and book appointments at our client’s booth at the show.

Interested in discussing your trade show strategy? Email me at

Related articles

How to Make This Year The ‘Year of Content’

This week’s Tactics Thursday video is all about how to make 2020 the Year of Content! I walk you through the steps of creating a strong content plan to release one piece of content a week. Here are some simple ways to create content topics that are relevant and engaging for your prospects and customers.



  1. Review Social Media & Website Form Submissions– Jot down common themes and if you don’t have content on each of these topics, develop it!
  2. Repurpose videos and webinars– Webinars and videos can be repurposed! Consider including the video of your latest webinar and transcribing the script or creating a blog or ebook which includes your video!
  3. Review your manufacturing network on LinkedIn– I’m sure you’re following influencers in your industry on social media. See what they’re talking about, write down common themes, and consider taking your own spin on hot topics.
  4. Set Google Alerts– Google Alerts allow you to stay up-to-date on industry news. Consider writing an opinion piece while the news is fresh!
  5. Showcase industry research and case studies– White papers and case studies offer third party credibility to your brand. They show customers that you are legit, knowledgeable, and a company worth considering as a partner.
  6. Recap industry events– Take a video at your next trade show and create a recap video of the trade show or write a blog on what you learned at the industry conference you attended.
  7. Highlight giving back- Remember, your customers do not want to buy from a “vendor” they want to buy from people. Making the public aware of the company’s volunteering brings a human aspect to your brand and helps you develop deeper relationships with your prospects.
  8. Survey prospects and customers– If you’re stumped for content go directly to the people who are consuming yours. Create a simple 5-minute survey about your content to gauge if your prospects and customers like your content or if not, what types of content they would enjoy seeing from you in the future.

Once you have a strong list of content topics, create a plan to make sure you have a clear understanding of what content is going out each week for the next year. Our blog Why Manufacturers Need a Content Map for Inbound Market Success walks you through how to take these content ideas and create a strategy to execute developing strong content.