When it comes to reporting, are you measuring with gut feelings or hard data? In the fast-paced world of digital marketing, making decisions based on gut feelings can lead to wasted resources and missed opportunities. Instead of relying on intuition, businesses must turn to data-driven insights to optimize their marketing strategies. This is where HubSpot’s […]
We believe that strong public relations isn’t just about getting your name out there—it’s about telling the right story to the right audience at the right time. That’s why we’re excited to share that our very own Rob Felber recently joined the Dial It In podcast to talk all things PR, marketing, and how to […]
Remember show and tell? We all wanted to have the coolest idea to wow our kindergarten classmates. Attracting workers for your manufacturing operation is much like that precious time in class. You have limited time and attention to get your message across. Your mission then was to quickly show them what precious bauble you […]
> Many of you know that I spend my weekends as a firefighter and paramedic. Often times we are called to someone’s home that needs help, but refuses to allow us to help them or transport them to the hospital. We try our best to convince them of the dangers of their situation, but often […]
>Diana Kingsbury, my co-advisor, and I were talking last night about our weekends before our weekly meeting. “I feel so out of touch now. I’m back in the stone age!” she said very impatiently. “I don’t know how I’m going to survive!” You see, Diana had an unfortunate experience with her cell phone and some […]
>Word of the Day: Integrated Marketing Communication (IMC) Definition of IMC: A combination of appropriate marketing communication disciplines, media and vehicles in a marketing campaign designed to achieve a set of objectives.
>PlayStation Portable (PSP) made its debut in the United States in March of 2005. Afterwards, like any smart company, Sony decided to beef up the advertising and chose to include larger than life PSP units mounted on billboards. Very neat. Oh, but wait… what is that error message in the lower right corner? That can’t […]
>On the way out of Summit Mall last night, something a bit different caught my eye. Just inside Macy’s entrance from the mall was an iPod vending machine. A what?? Macy’s department stores have installed these iPod vending machines inside 400 of their stores across the nation. The 28-square foot machines will allow you to […]
>After the popularity of its debut at the Super Bowl, Budweiser has brought back its Rocky-themed commercial for this summer’s Olympic games. Visit Budweiser’s site, click on the commercials tab and be prepared for entertainment.
>How many of you have seen this back to school JCPenney commercial? Quick, name that 80’s flick! If you said The Breakfast Club, you are right on. This commercial is quite clever and instantly brought a smile to my face remembering the movie… complete with a new, trendy version of “Don’t You Forget About Me” […]