Attract Ideal Customers to Your Website with Buyer Personas You are a manufacturer, which means most days, you are swamped between responding to customers, managing inventory, solving a technical issue and the list goes on and on. You may think you have a clear understanding of your customer base but do you really understand their […]
Creepy Crawlers on Your Website or Your Next Sale? The scary sales call is not just for Halloween.. Let’s face it, technology from George Orwell’s 1984 is alive and well on Halloween 2016. We’re a mobile society; we buy stuff with one click from Amazon and react when online retailers offer other products to go […]
It’s October, which means it is the season for fall colors, clambakes and football. Additionally, it is Manufacturing Month, kicked off by Manufacturing Day on October 7, 2016. Founded in 2012, Manufacturing Day is an annual national event that “has been designed to expand knowledge about, and improve public perceptions of manufacturing careers and manufacturing’s […]
A couple weeks ago, Felber PR & Marketing participated in Twinsburg/Nordonia Relay For Life. One of the great privileges of working at a small business is being able to give generously to charitable causes and to the community. While giving back to causes near and dear to you feels good, it also has some […]
During college — a time when myself and my peers were trying to “find” themselves and realize their true career potential — I was required to take an online personality assessment in my senior capstone, called StrenghtsFinder. Over the years, I’d taken a fair amount of these personality assessments– Myers Briggs, The Five Love Languages, […]
Rob Felber’s article in the Crain’s Cleveland Business Akron Edition Photos are a critical element in content marketing for manufacturers. Whether your story is strictly online, being used for a media article or your own collateral, a picture does tell a thousand words. But what if the words are wrong? The following are key factors […]
One of my favorite movies is The Replacements with Keanu Reeves. The story line is about a bunch of football players brought in by the owners to fill in for the striking spoiled professional players. There’s a scene where coach (Gene Hackman) is trying to talk about player fears. After a digression about spiders and […]
Today’s blog is written by Rebecca Morgan, President and CEO of Fulcrum ConsultingWorks LLC. As the authoritarian “command and control” organizational structure has fallen out of favor, some believe that consensus is the replacement leadership model. It is not. In fact, finding consensus is best limited to innocuous situations. Working to build consensus can be […]
Networking is necessary for growing your personal and professional brand. Networking is a technique and competency that needs to be honed and crafted in order to be effective. Although it seems “easy” to many, the most successful business people have strategy behind their networking process. Recently my boss (Rob Felber) did a presentation on “Networking […]
Sometimes the Picture Has 1,000 Words You Do Not Want Photos are a critical element in content marketing. Whether your story is strictly online, being used for a media article or your own collateral, a picture does tell a thousand words. But, what if the words are wrong? The following are key factors to consider […]