Guest blog provided by Hannah Gierosky of Briteskies ERP system integration is a hot topic in the manufacturing sector and for good reason. Today’s manufacturing companies face a variety of challenges: pressure to increase productivity, lower operating costs, and manage ever-changing data needs. These days, data is king. Most companies do not have an issue […]
Today’s blog is kindly provided by our friend and colleague Tony Rospert, Partner at Thompson Hine LLP Ensure the next generation at your manufacturing company has the tools for success As an owner of a closely held and/or family-owned manufacturing business, it is well worth your time and energy spent to prepare a detailed succession plan to […]
Trade shows offer a variety of paid and sponsored opportunities. It can be overwhelming for manufacturers to determine which opportunities will have the most return-on-investment. In our blog, we’ve written on the topic of trade shows for manufacturers from several angles. We have discussed how manufacturers can engage media, who should “work” the booth and […]
Conversion is the key to return-on-investment that your manufacturing website may be missing. Many manufacturers understand the value of tracking ROI on their website. They may look at Google Analytics and be able to see traffic on the website as well as individual pages, but they are missing major opportunities to sell. Without the ability […]
Manufacturing referrals open doors to new business opportunities but getting your business colleagues to introduce you is easier said than done. Rather than asking for referrals blindly, you can improve your quality of referrals and odds of closing those referrals as customers by doing your homework. Below learn how to receive better, more frequent referrals […]
LinkedIn shook up the business world in January 2017 when the platform made major changes to its interface. If you read our blog Big Changes Coming to Your LinkedIn back in January, you’ll see the many changes that occurred, the biggest being limiting search capabilities. Prior to the interface change, LinkedIn users could easily advance […]
3 Ways To Get Great Manufacturing Case Studies Manufacturing case studies are an amazing way to show your prospects and customers your skills and capabilities. Case studies add third party credibility and could be the difference between your prospects choosing you over your competition during the decision process of the buyer’s journey. Yet, many times when […]
You’ve heard it before: content is king—and the way to create relevant, consistent content is by creating a content map. Content marketing is not a short-term campaign. Just like the manufacturing sales cycle, it is a long-term strategy to attract, convert, close and retain customers. Below, learn my best practices for creating a content map […]
How to Align Your Manufacturing PR Strategy with Sales for Ultimate Success At the end of the day, (for most manufactures on a single shift that could be 6:15 pm!), sales are the bottom line. We have said it before, “nothing happens until someone sells something.” Sales should be top of mind for everything you […]
Manufacturing is booming in the United States, yet there is one major concern holding companies back from growing to their full potential: manufacturing workforce. We exclusively work with business-to-business manufacturers and at every single meeting, regardless of whether we’re discussing trade shows, content development or publicity, the topic eventually turns to talent acquisition. Manufacturers across […]