Without a doubt, a CRM (Customer Relationship Management) is an integral part of the manufacturing sales process. However, CRM is not a be-all-end-all to a shorter sales cycle. Why? Because a CRM by itself doesn’t generate leads. If your CRM is not connected to an inbound marketing platform, you are missing valuable sales opportunities. Keep […]
Let’s face it, manufacturers are living, breathing and selling in a digital world. If you’ve read our page on inbound marketing, you already know why manufacturers need to devote their time and talents to inbound marketing. However, manufacturers shouldn’t discredit the power of traditional publicity tactics; as well as advertising and trade show marketing. In […]
If you haven’t heard yet, LinkedIn is making some big changes that may affect how you use the platform. The now Microsoft-owned business social networking platform is redesigning with the intention of making the desktop version look more like the recently updated LinkedIn app. LinkedIn has already started roll-out of the updated platform and I […]
How to impact manufacturing sales and be ‘sticky’ with LinkedIn contacts Why do you use LinkedIn? Are you trying to find new manufacturing sales prospects, trying to keep tabs on your customers or were you just told it’s the place to be for business professionals? Our manufacturing clients ask us all the time about how […]
Throughout the last 2 years at Felber PR, I’ve had the pleasure of meeting with and serving incredible manufacturers. I’ve spoken with many sales and business development professionals about their marketing tactics and sales process. Often manufacturing companies make targeted products that they can only sell to specific businesses. Manufacturers know their markets well and […]
Attract Ideal Customers to Your Website with Buyer Personas You are a manufacturer, which means most days, you are swamped between responding to customers, managing inventory, solving a technical issue and the list goes on and on. You may think you have a clear understanding of your customer base but do you really understand their […]
Creepy Crawlers on Your Website or Your Next Sale? The scary sales call is not just for Halloween.. Let’s face it, technology from George Orwell’s 1984 is alive and well on Halloween 2016. We’re a mobile society; we buy stuff with one click from Amazon and react when online retailers offer other products to go […]
It’s October, which means it is the season for fall colors, clambakes and football. Additionally, it is Manufacturing Month, kicked off by Manufacturing Day on October 7, 2016. Founded in 2012, Manufacturing Day is an annual national event that “has been designed to expand knowledge about, and improve public perceptions of manufacturing careers and manufacturing’s […]
A couple weeks ago, Felber PR & Marketing participated in Twinsburg/Nordonia Relay For Life. One of the great privileges of working at a small business is being able to give generously to charitable causes and to the community. While giving back to causes near and dear to you feels good, it also has some […]
During college — a time when myself and my peers were trying to “find” themselves and realize their true career potential — I was required to take an online personality assessment in my senior capstone, called StrenghtsFinder. Over the years, I’d taken a fair amount of these personality assessments– Myers Briggs, The Five Love Languages, […]