One of my favorite movies is The Replacements with Keanu Reeves. The story line is about a bunch of football players brought in by the owners to fill in for the striking spoiled professional players. There’s a scene where coach (Gene Hackman) is trying to talk about player fears. After a digression about spiders and […]
Today’s blog is written by Rebecca Morgan, President and CEO of Fulcrum ConsultingWorks LLC. As the authoritarian “command and control” organizational structure has fallen out of favor, some believe that consensus is the replacement leadership model. It is not. In fact, finding consensus is best limited to innocuous situations. Working to build consensus can be […]
Networking is necessary for growing your personal and professional brand. Networking is a technique and competency that needs to be honed and crafted in order to be effective. Although it seems “easy” to many, the most successful business people have strategy behind their networking process. Recently my boss (Rob Felber) did a presentation on “Networking […]
Sometimes the Picture Has 1,000 Words You Do Not Want Photos are a critical element in content marketing. Whether your story is strictly online, being used for a media article or your own collateral, a picture does tell a thousand words. But, what if the words are wrong? The following are key factors to consider […]
Manufacturing Day falls on October 7th, 2016. While it may seem light-years away, it’ll be here before you know it. Manufacturing Day provides manufacturers with the ability to connect with colleagues around the country, create buzz for their company, and provide an inside view into some of the region’s best careers. In 2015, Ohio was […]
You are a manufacturer, which means you are ‘head down’ most days. Your days are jam-packed between responding to customers, managing inventory, solving a technical issue and the list goes on, and on and on. Now’s its 6 pm and your ‘pesky’ PR agency is asking about content. Yes, content!? Your company is having great […]
You’re Getting Mugged You are getting mugged, but no one is getting hurt! Do you love your Felber PR mug? We hear all the time that it’s people’s ‘favorite mug’. We’ve created an album on our Facebook page called ‘Mug Shots‘, with photos featuring the one and only Felber PR mug. Our mug is a trusted […]
What you need to know before you agree to speak to a reporter They like you, they really like you. So, you have a reporter or editor interested in speaking with you about your work and company. Perhaps he/she responded to a press release, met you at a trade conference or your agency arranged the […]
As a marketing and public relations firm squarely positioned, and exclusively serving, manufacturers we were intrigued and pleased to see positive predictions for U.S. manufacturing in 2016. Of particular interest for our client Fabrisonic as not only was 3D printing mentioned, but many of the prediction are already reality for Fabrisonic and 3D metal printing. […]
The new year is right around the corner and with that comes reflection. What did you accomplish? Where you can improve? I decided to be nostalgic and take a look back at our blog since its inception in 2008 and compare it to our blogs in 2015 to see how our blogging has changed (and […]