Throwback to 1993 – What Was Going On in the World When Our Agency Was Founded

30 years is a long time & we’ve enjoyed all the ups and downs along the way, in business and life. 1993, the year our agency was founded, was a big year for Felber PR & Marketing, but there were a few other big things going on that year…   USA News President William J. […]

Take the Lead! How to Follow Up after a Trade Show

It’s estimated that only about half of all leads are followed up on. We don’t have to tell you that’s just like leaving money on the table. But it’s hard to argue with a salesperson who says that it’s time-consuming to follow up on new leads, and hey, a lot of new sales come from […]

How Do We Get Articles, Not Just Ads, in Trade Magazines? Manufacturing Masters Video

Rob Felber was recently invited to be a featured expert in a series of Manufacturing Masters videos! Manufacturing Masters is an operational training platform that’s built by manufacturers for manufacturers. The site offers training videos featuring real industry experts who cover hundreds of different topics. The videos cover anything from supply chain, to HR and […]

Our Agency’s Transition to Public Relations

For those who grew up in Northeast Ohio, we cherished those steamy hot days spent at Geauga Lake amusement park and sister property SeaWorld. Getting cooled off by Shamu while trying to keep your Dippin Dots dry was great fun. When Six Flags took over the amusement park, they hired our agency to develop promotions […]

“It’s in There!” Why Pay Extra When It’s Included in HubSpot?

For those of a certain age, you may remember the Prego commercial where the son convinces the father that Prego spaghetti sauce uses the same great ingredients as the old-world family recipe. The father keeps asking about this spice and that, and the line “it’s in there” is repeated. Calendar Integration and Simple Meeting Booking […]

How to Pick the Trade Magazines to Target? Manufacturing Masters Video

Rob Felber was recently invited to be a featured expert in a series of Manufacturing Masters videos! Manufacturing Masters is an operational training platform that’s built by manufacturers for manufacturers. The site offers training videos featuring real industry experts who cover hundreds of different topics. The videos cover anything from supply chain to HR and […]

The Road Less Traveled: Agency Skills Forged by Opportunity

The last three lines in Robert Frost’s poem, “The Road Not Taken,” has always resonated with me. Consciously or perhaps subconsciously, this poem has framed my life and especially our agency. Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. Our evolution […]

Felber PR & Marketing is Celebrating 30 Years!

  Party like it’s 1993… with your Sony (radio) Walkman for $29.98, listening to redneck humor from Jeff Foxworthy and obsessing about finding the hottest Beanie Babies. Yes, that was 1993, and the founding year of Felber Public Relations and Marketing.  In recollection, it was more like rubbing two nickels together, driving through downtown Cleveland in […]

Best Practices for Approaching the Media

Spam emailing journalists, reporters and editors with pitches, news releases, announcements, etc., is ineffective, and it establishes your organization as “one of the bad guys.” So, what are the best practices for approaching an editor or journalist? Attract, don’t chase Contacting publications to pitch stories is only one way to get the media’s attention. Much […]

How Do I Get Interviewed More Often? Manufacturing Masters Video

Rob Felber was recently invited to be a featured expert in a series of Manufacturing Masters videos! Manufacturing Masters is an operational training platform that’s built by manufacturers for manufacturers. The site offers training videos featuring real industry experts who cover hundreds of different topics. The videos cover anything from supply chain, to HR and […]