Panel discussions are often my favorite part of an event or conference because they provide audience members with a team of experts on a niche topic in a condensed and powerful format. If you’re managing an event that includes a panel discussion, it’s important to plan these carefully in order to have the event be […]
Need more and better leads? Would you love to engage those that already are familiar with your company? In this video you will learn: How social media can provide leads How to grow your prospect database How to see social engagement with your content How to expand your reach into the organization chart of […]
In this week’s episode of Tactics Thursday, I delve into trade show marketing strategy. Manufacturing salespeople do an incredible job of connecting with prospects and customers, deepening relationships, and closing sales at trade shows. However, they are missing out on a major step that could make a huge impact in their sales and marketing […]
This week’s Tactics Thursday video is all about how to make 2020 the Year of Content! I walk you through the steps of creating a strong content plan to release one piece of content a week. Here are some simple ways to create content topics that are relevant and engaging for your prospects and customers. […]
This week’s Tactics Thursday video is about how to incorporate video into your sales strategy! Developing impactful videos doesn’t take a hefty budget or fancy equipment! There are so many free or extremely affordable video platforms on the market that allow people to produce short, simple videos. We use a free video platform called Vidyard internally […]
Ever have a strong meeting with a manufacturing colleague that results in them promising to refer you to a few companies but then weeks go by and the referral never happens? Manufacturing referrals open doors to new business opportunities but getting your business colleagues to introduce you is easier said than done. While I’m sure […]
In this week’s Tactics Thursday episode, I break down my #1 lead qualifying tip for manufacturing websites. While this tip is very simple, it makes a huge impact! I implore you all to take an inventory of all the forms on your website and asking yourself, “are our form doing a good job of qualifying […]
A common question we hear at Felber PR & Marketing is, “how do I identify who has been on my website”? Unfortunately, without someone converting to a contact (meaning they filled out a form on your website), we really have no way to see who that person was, just that someone from that company visited […]
With the new year around the corner, manufacturers are looking for ways to grow their talent pool and set up their plants for success. A major component of attracting the right talent is developing strong job descriptions. Today’s guest blog post is brought by recruiting expert Glenn Levar, President and CEO of Shared Time Human Resource […]
We’re excited to have Jonathan Slain, author of ‘Rock the Recession: How Successful Leaders Prepare for, Thrive During, and Create Wealth After Downturns’ as a featured guest blogger. The following article is adapted from his book. Diversify Your Manufacturing Business to Rock the Next Recession Every recession plays out differently, and you never know which […]