Conversion is the key to return-on-investment that your manufacturing website may be missing. Many manufacturers understand the value of tracking ROI on their website. They may look at Google Analytics and be able to see traffic on the website as well as individual pages, but they are missing major opportunities to sell. Without the ability […]
Manufacturing referrals open doors to new business opportunities but getting your business colleagues to introduce you is easier said than done. Rather than asking for referrals blindly, you can improve your quality of referrals and odds of closing those referrals as customers by doing your homework. Below learn how to receive better, more frequent referrals […]
LinkedIn shook up the business world in January 2017 when the platform made major changes to its interface. If you read our blog Big Changes Coming to Your LinkedIn back in January, you’ll see the many changes that occurred, the biggest being limiting search capabilities. Prior to the interface change, LinkedIn users could easily advance […]
3 Ways To Get Great Manufacturing Case Studies Manufacturing case studies are an amazing way to show your prospects and customers your skills and capabilities. Case studies add third party credibility and could be the difference between your prospects choosing you over your competition during the decision process of the buyer’s journey. Yet, many times when […]
You’ve heard it before: content is king—and the way to create relevant, consistent content is by creating a content map. Content marketing is not a short-term campaign. Just like the manufacturing sales cycle, it is a long-term strategy to attract, convert, close and retain customers. Below, learn my best practices for creating a content map […]
How to Align Your Manufacturing PR Strategy with Sales for Ultimate Success At the end of the day, (for most manufactures on a single shift that could be 6:15 pm!), sales are the bottom line. We have said it before, “nothing happens until someone sells something.” Sales should be top of mind for everything you […]
Manufacturing is booming in the United States, yet there is one major concern holding companies back from growing to their full potential: manufacturing workforce. We exclusively work with business-to-business manufacturers and at every single meeting, regardless of whether we’re discussing trade shows, content development or publicity, the topic eventually turns to talent acquisition. Manufacturers across […]
Is your manufacturing blog lacking content? Sitting down to develop a content map or write a new post but nothing is coming to you? Great manufacturing blog content may be right under your nose. Here are some simple ways to find and create blogs that are relevant and engaging to the various verticals and buyer […]
Manufacturing lead generation on your website starts with one thing—Calls-to-action. Calls-to-action (CTAs) are essentially a graphic or button with a compelling offer to make people want to provide their contact information in exchange for something of value to them Long gone are the days of the old outdated three-page Contact Us form. CTAs are a […]
In Part One, we covered the steps necessary to prepare your company to arrange interviews with industry media at trade shows. Now that you have interviews scheduled, you’ll need to be prepared for the actual interview. The Interview Have both your media-trained experts as well as media kit information ready at interview time. Copies of […]