So, you made an effort to capitalize on trade show chatter, before, during and after the show. How do you know you had a successful trade show? After the proper planning, preparation and practice, you met lots of people and started some great conversations. Excellent! Now, it’s time to make the most of those new […]
Contrary to what you may have heard, reporters and editors in the business-to-business manufacturing world are not scary. They are not ghoulish. They are not out for blood. They do not have razor-sharp fountain pens. These media folks are professionals, curious to a fault, and looking to provide their readers (your prospects and customers) with […]
You have a lot to do before a trade show! While promoting your trade show presence ahead of time by having a killer booth design with engaging displays, maybe offering some swag, and setting up meetings with media connections who will be in attendance are all critical to having a successful show, there are other […]
Manufacturers have been, and continue to be, on a wild ride. While supply chain is grabbing the headlines, companies know that the heart of the problem is recruiting workers at all stages of production. Manufacturing Day (MFG Day) is a long-standing initiative of The Manufacturing Institute, with the Fabricators & Manufacturers Association as a founding […]
So you’re headed to IMTS 22 (the International Manufacturing Technology Show)? It’s time to think about attracting and engaging visitors. You don’t want to be lost in a sea of trade show booths, so what is the best way to draw visitors away from the competition and toward your business? 1. Invite and utilize your […]
Generating and maintaining viable leads is at the core of any successful manufacturing company. Lead generation is the process of initiating consumer interest for products or services with the goal of converting that interest into sales. But what are the best ways for manufacturers to generate leads? How can manufacturers use digital marketing to generate […]
Sales, the elusive goal of lead generation, can often be sidelined by roadblocks, hurdles, and potholes. Any delay in your sales procedure can allow doubt, buyer hesitation, or worse, a competitor into the process. This article is NOT about overcoming objections or even listening better; save those tactics for the sales trainers. Let’s look […]
A website SEO audit can turn that around Your website looks great. However, if no one sees it, what’s the point? There is always talk about the holy grail of ranking, Google’s #1 position. The higher your site ranks compared to your competitors, the more opportunities to convert qualified prospects into customers. Countless […]
Shooting quality industrial and product images is a specialty, even among professional photographers. But between blog posts and social media content, you could probably use more high-quality and up-to-date images of your products and processes. We’ve written before about the importance of minding the details when taking photos – making sure everyone in the frame […]
Two years after COVID began disrupting in-person marketing and events, supply chains, and life in general, it’s almost inevitable that your sales and marketing pipeline has suffered. In April of 2021, we felt trade shows might offer relief (Will Trade Shows Be the Shot in the Arm for Manufacturers?). Of course, we had not […]