Salespeople around the world just might be able to exhale a collective sigh of relief. Why? Because today there are more effective strategies to reach buyers at exactly the right time in their purchasing journey, than conducting endless (and frustrating) cold calls. First, let’s define what a cold call is. Cold calling is a traditional […]
In July of 2018, I was approaching 4,000 connections on LinkedIn. A mere year and a half later, I’m approaching 5,000 connections. For perspective, read: Reaching 4,000 Connections on LinkedIn– What I’ve Learned In business and life, it’s simply about helping. Helping people connect, helping them get introduced to potential employers, and helping people grow […]
Recently, HubSpot launched Account Based Marketing Tools. We’re excited to share these new tools with our clients because they fit seamlessly into how manufacturers connect directly with their best-fit, highest-value accounts. At Felber PR & Marketing, we have been utilizing an Account Based Marketing strategy to target prospects for years. We’ve helped our clients ditch […]
LinkedIn has more than 575 million users and provides manufacturing salespeople an incredible opportunity to share their voice, harness the power of content, and improve both their personal brand and company reputation. Often we are asked, “What should I post on LinkedIn?” Below, learn 3 styles of manufacturing-focused posts that you should utilize on your […]
Let’s face it, not every prospect is the right fit for your products or services. Utilizing qualifying questions in the sales process is key to helping you uncover if the prospect you are courting will result in new business. Are the questions you are using leading to a higher close rate? Keep reading to learn […]
We hear it all the time. Manufacturers get a majority of their sales through word-of-mouth and loyal repeat customers. However, it is important now, more than ever, that manufacturers embrace the value of digital marketing. At Felber PR & Marketing, our clients leverage content and thought leadership principles to attract prospects, drive lead generation and […]
Arriving home recently from another long day, I was greeted by my dog Rolo, stubby tail wagging as always. Rolo is a Pitbull mutt rescue with the most peaceful disposition (unless you’re a squirrel, rabbit, or chipmunk). She doesn’t know there is a pandemic nor do I think she would care. She still gets two […]
At Felber PR & Marketing, content development has been our bread and butter since 1993. We were early adopters of blogging and you can search our company blog posts back to 2008! While the world has changed tremendously since then, much of our manufacturing content is as relevant today as it was back then. Keep […]
We love HubSpot, but it’s not for everyone. Forbes Magazine contributor Gene Marks does an excellent job of breaking down the most often asked question, “should my company buy HubSpot?” Forbes: “HubSpot is one of those sales and marketing platforms that, when mentioned, always raises questions from my clients. Is it a Customer Relationship Management […]
Are you a manufacturer seeking to connect with prospects, increase brand awareness, and generate qualified leads that ultimately convert into customers? Keep reading to learn 3 B2B manufacturing marketing strategies that can help you do that! 1.Utilize Influencer Marketing to Grow Your Brand’s Following Manufacturing decision-makers more often than not will make purchasing decisions based […]