In Part One, we covered the steps necessary to prepare your company to arrange interviews with industry media at trade shows. Now that you have interviews scheduled, you’ll need to be prepared for the actual interview. The Interview Have both your media-trained experts as well as media kit information ready at interview time. Copies of […]
Frustrated that your competitor is always in the news? Questioning why they are continually interviewed and not your company? Wondering how to secure a feature about your manufacturing company’s products and services? Here’s a secret: Smart manufacturing sales and marketing professionals treat the media just like any other prospect. They get to know industry reporters, […]
Every day design engineers and procurement professionals across the globe are searching for new suppliers and manufacturers. If you are not seeing steady traffic and qualified leads hitting your website, you can make some simple changes to position your company as a leader in your industry. The following are the five most important components of […]
Are you looking to incorporate inbound marketing into your industrial manufacturing company and don’t know where to start? Perhaps you’ve started to research inbound but are daunted by all the jargon and the vast amount of content out there. Our eBook “Industrial Manufacturer’s Guide to Inbound Marketing” is a simple, no nonsense eBook to guide manufacturers through the inbound process. […]
Today’s guest blog is provided by Ty Haines, president of Manufacturing Solutions, LLC. How to Ensure You Maintaining ISO Compliance Yes, the parent ISO operates like a monopoly. Yes, it appears they bundled up minor clarifications, reshuffling the requirements and twists of definitions to create ‘new’ standards with the intent to make money. Yes, a […]
Inbound marketing is one of the most buzzed about topics among manufacturers, especially in Northeast Ohio. Many manufacturing companies have implemented successful inbound marketing strategies, which are bringing them more qualified leads and giving them better insight into their prospects and customers. However, for as many manufacturers that have successfully implemented inbound, there are just […]
Are manufacturing sales managers naturally angry? Is there something about their role managing salespeople that has them really ticked off? Of course not, unless your boss is Lumbergh from Office Space and your sales people have not turned in their TPS reports. We all know how much sales people love doing reports. Whether it be […]
Without a doubt, a CRM (Customer Relationship Management) is an integral part of the manufacturing sales process. However, CRM is not a be-all-end-all to a shorter sales cycle. Why? Because a CRM by itself doesn’t generate leads. If your CRM is not connected to an inbound marketing platform, you are missing valuable sales opportunities. Keep […]
Let’s face it, manufacturers are living, breathing and selling in a digital world. If you’ve read our page on inbound marketing, you already know why manufacturers need to devote their time and talents to inbound marketing. However, manufacturers shouldn’t discredit the power of traditional publicity tactics; as well as advertising and trade show marketing. In […]
If you haven’t heard yet, LinkedIn is making some big changes that may affect how you use the platform. The now Microsoft-owned business social networking platform is redesigning with the intention of making the desktop version look more like the recently updated LinkedIn app. LinkedIn has already started roll-out of the updated platform and I […]