Whether you are targeting business owners, financial executives, salespeople, or engineers, your writing must always focus on your audience. One particularly difficult audience to target is engineers. Whether they are mechanical, electrical, civil, or chemical, all engineers like facts, not fluff. Engineers, especially those under 40, have taken to the web to research, find […]
Top B2B manufacturing salespeople understand the power of optimizing their daily work routines to sell smarter, not harder. Below, we’ve compiled a list of our top 5 Google Chrome extensions for B2B manufacturing salespeople that boost productivity, optimize the sales process, and allow you to build deeper relationships with prospects that ultimately, lead to […]
When manufacturers mentioned relationship-building years ago, the first thought that would come to mind is holding multiple face-to-face-meetings with key stakeholders. Fast-forward 2021 and, well, you know that storyline! However, over the last decade, many manufacturers have shifted their sales strategy digitally to attract more leads, build relationships with prospects through content and email nurturing, […]
Are leads from pay-per-click, social, or LinkedIn really worth it? Your business needs sales. Attracting more prospects seems simple enough. In the past, you invested in tactics such as trade shows. You scanned badges and made appointments right on the spot. You were able to show your machinery and products. Maybe you even held live […]
A strong, lead generating inbound marketing plan must include content that helps prospects in all stages of their buying process. Below, learn 7 types of content you should implement now for ultimate success. After the year we just came through, we now know that we can accomplish much more than we thought just 12 […]
Let’s face it; your customers are tired of distant and detached corporate websites. Now, more than ever, they want to be engaged in conversation and find valuable information with ease. We say it all the time; people want to buy from people, not from companies. Keep reading to learn three ways to humanize your […]
Salespeople around the world just might be able to exhale a collective sigh of relief. Why? Because today there are more effective strategies to reach buyers at exactly the right time in their purchasing journey, than conducting endless (and frustrating) cold calls. First, let’s define what a cold call is. Cold calling is a traditional […]
In July of 2018, I was approaching 4,000 connections on LinkedIn. A mere year and a half later, I’m approaching 5,000 connections. For perspective, read: Reaching 4,000 Connections on LinkedIn– What I’ve Learned In business and life, it’s simply about helping. Helping people connect, helping them get introduced to potential employers, and helping people grow […]
Recently, HubSpot launched Account Based Marketing Tools. We’re excited to share these new tools with our clients because they fit seamlessly into how manufacturers connect directly with their best-fit, highest-value accounts. At Felber PR & Marketing, we have been utilizing an Account Based Marketing strategy to target prospects for years. We’ve helped our clients ditch […]
LinkedIn has more than 575 million users and provides manufacturing salespeople an incredible opportunity to share their voice, harness the power of content, and improve both their personal brand and company reputation. Often we are asked, “What should I post on LinkedIn?” Below, learn 3 styles of manufacturing-focused posts that you should utilize on your […]