COVID-19 has impacted every aspect of manufacturing business operations and most significantly, how we sell. Manufacturing companies have long relied on word-of-mouth referrals or benefited from their years in business and strong industry reputation to sell. Business-to-business manufacturers have also utilized annual industrial trade shows and exhibitions as sales tools to network and build customer […]
In 1998, NBC, looking to encourage viewers to engage with past shows they missed, launched a campaign called: It’s New to You Summer. The intent was to get viewers to watch summer reruns. Now, 22 years later, with the world streaming by us faster than COVID vaccine rumors, it might seem strange to think about […]
Selling is a social process – people do business with other people. And LinkedIn is one of the most valuable social tools in a sales professional’s toolkit. In this week’s Tactic’s Thursday video, learn 5 unique ways to prospect on LinkedIn. If you find the video valuable, I highly encourage you to check our brand new […]
The secret to getting strangers to connect with you on LinkedIn is your introduction. It is imperative that each connection request is customized to make a strong first impression. In this week’s Tactics Thursday video, learn 5 different angles you can use to personalize your LinkedIn connect request and improve the likelihood of a stranger accepting your […]
You probably spend a lot of time cultivating valuable connections by prospecting on LinkedIn but how do you take it a step further? How do you take those contacts from LinkedIn connection to engaged prospect and ultimately, close them as a customer? In this week’s Tactics Thursday video, I walk you through the steps of exporting your […]
How to Write a Great LinkedIn Recommendation Most of us have worked with great bosses or colleagues that we would happily recommend on LinkedIn if ask. The problem is, the idea of writing a recommendation can seem overwhelming to people who aren’t natural-born writers. I’ve taken this daunting task and turned it into a simple […]
Conversion is the key to return-on-investment that your manufacturing website may be missing. Your manufacturing website needs to have more conversion opportunities than your ‘contact us forms’, as many people on your website are not in the decision-making process where they are ready to talk to a sales representative at your company. In order to […]
In today’s digital world, having reviews is essential. Reviews help us determine if the restaurant down the street is worth a try, if the latest app really lives up to the hype, or even just to see what people are saying about the newest iPhone release. So while we often look to review platforms such […]
What to Share on LinkedIn Many manufacturers we meet are nervous about what to post on LinkedIn. They don’t know even where they should start. Post industry news, case studies/customer success stories, infographics, blogs, and the list goes on and on. Remember the golden rule. 1 out of every 4-5 posts should be company content, […]
Looking to improve your LinkedIn presence, increase profile views, and connection requests? In this week’s Tactics Thursday video, I delve into some easy steps to perfect your LinkedIn profile! The Basics • Current background photo– No other people, plants, or pets in the background. Waist up or headshot only! • Background image– Change the boring […]