The secret to getting strangers to connect with you on LinkedIn is your introduction. It is imperative that each connection request is customized to make a strong first impression. In this week’s Tactics Thursday video, learn 5 different angles you can use to personalize your LinkedIn connect request and improve the likelihood of a stranger accepting your […]
You probably spend a lot of time cultivating valuable connections by prospecting on LinkedIn but how do you take it a step further? How do you take those contacts from LinkedIn connection to engaged prospect and ultimately, close them as a customer? In this week’s Tactics Thursday video, I walk you through the steps of exporting your […]
How to Write a Great LinkedIn Recommendation Most of us have worked with great bosses or colleagues that we would happily recommend on LinkedIn if ask. The problem is, the idea of writing a recommendation can seem overwhelming to people who aren’t natural-born writers. I’ve taken this daunting task and turned it into a simple […]
Conversion is the key to return-on-investment that your manufacturing website may be missing. Your manufacturing website needs to have more conversion opportunities than your ‘contact us forms’, as many people on your website are not in the decision-making process where they are ready to talk to a sales representative at your company. In order to […]
In today’s digital world, having reviews is essential. Reviews help us determine if the restaurant down the street is worth a try, if the latest app really lives up to the hype, or even just to see what people are saying about the newest iPhone release. So while we often look to review platforms such […]
What to Share on LinkedIn Many manufacturers we meet are nervous about what to post on LinkedIn. They don’t know even where they should start. Post industry news, case studies/customer success stories, infographics, blogs, and the list goes on and on. Remember the golden rule. 1 out of every 4-5 posts should be company content, […]
Looking to improve your LinkedIn presence, increase profile views, and connection requests? In this week’s Tactics Thursday video, I delve into some easy steps to perfect your LinkedIn profile! The Basics • Current background photo– No other people, plants, or pets in the background. Waist up or headshot only! • Background image– Change the boring […]
In this week’s Tactics Thursday video, I share some of our best media relations tips and tricks. Media Do’s Be respectful of deadlines Be available when you launch your press release Provide materials in a timely manner Seek media training Media Don’ts Burn bridges Pitch more than two angles Pitch multiple reporters at the same […]
The most common phrase since the beginning of the pandemic and the use of video meetings such as Zoom is “You’re on Mute!” You’re excited to contribute to the conversation, it’s your 6th video call of the day, and all people see is our lips moving and hands waving. Then you hear it, someone informs […]
What is content? Blogs Webpages Video eBooks White Papers Case Studies Infographics Editorial features Webinars/speaking opportunities How to develop content ideas? Review social media & website form submissions Repurpose videos and webinars Review your manufacturing network on LinkedIn Set Google Alerts Showcase industry research and case studies Recap industry events Highlight giving back Survey prospects […]