In today’s digital world, having reviews is essential. Reviews help us determine if the restaurant down the street is worth a try, if the latest app really lives up to the hype, or even just to see what people are saying about the newest iPhone release. So while we often look to review platforms such […]
What to Share on LinkedIn Many manufacturers we meet are nervous about what to post on LinkedIn. They don’t know even where they should start. Post industry news, case studies/customer success stories, infographics, blogs, and the list goes on and on. Remember the golden rule. 1 out of every 4-5 posts should be company content, […]
Looking to improve your LinkedIn presence, increase profile views, and connection requests? In this week’s Tactics Thursday video, I delve into some easy steps to perfect your LinkedIn profile! The Basics • Current background photo– No other people, plants, or pets in the background. Waist up or headshot only! • Background image– Change the boring […]
In this week’s Tactics Thursday video, I share some of our best media relations tips and tricks. Media Do’s Be respectful of deadlines Be available when you launch your press release Provide materials in a timely manner Seek media training Media Don’ts Burn bridges Pitch more than two angles Pitch multiple reporters at the same […]
The most common phrase since the beginning of the pandemic and the use of video meetings such as Zoom is “You’re on Mute!” You’re excited to contribute to the conversation, it’s your 6th video call of the day, and all people see is our lips moving and hands waving. Then you hear it, someone informs […]
What is content? Blogs Webpages Video eBooks White Papers Case Studies Infographics Editorial features Webinars/speaking opportunities How to develop content ideas? Review social media & website form submissions Repurpose videos and webinars Review your manufacturing network on LinkedIn Set Google Alerts Showcase industry research and case studies Recap industry events Highlight giving back Survey prospects […]
For your typical interview, you should have a strategy for these five steps: 1) Know their audience, 2) Research the reporter and their history, 3) Have your facts straight, 4) know your desired outcome, and 5) Have your art ready. First, are you familiar with the publication? You need to know who they consider their […]
It was easy before virus-interruptus to just plow through prospecting. Sure we sent emails and viewed LinkedIn profiles but did we really get to know our contacts at a personal level? Did we see the human smiling back at you in their profile picture or just click through to see how large the company […]
Inbound marketing is one of the most buzzed-about topics among manufacturers. Many manufacturing companies have implemented successful inbound marketing strategies, which are bringing them more qualified leads and giving them better insight into their prospects and customers. However, for as many manufacturers that have successfully implemented inbound, there are just as many who have dropped […]
This week’s Tactics Thursday video is all about how to make a strong content strategy through the process of content mapping. You’ve heard it before: content is king—and the way to create relevant, consistent content is by creating a content map. Content marketing is not a short-term campaign. Just like the manufacturing sales cycle, […]