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>This is the first of many articles on the merits of promotions, gifts and advertising this time of the year. Many companies look to reward customers and employees and say thank you and what better way than a personalized gift that will evoke memories for a longer time. My series will focus on products and […]
>An Interactive Workshop Series for Manufacturers Session 4: Advertising and Public Relations BIG GLOSSY BROCHURES small two-color flyers Data Sheets Folders Do you have have stacks of these things lying around? Well, they cost money so they must be valuable . . . right? Maybe. Then again, maybe not. The important questions are: how can […]
> An Interactive Workshop Series for Manufacturers Fast forward your learning curve by mastering the essentials of business-to-business direct marketing. Sharpen your skills with tips and strategies for increasing response rate and saving your company money. Update your knowledge on how to prevent common and expensive mistakes. You’ll build new skills faster. Immediately improve offers, […]
>I had the pleasure last week to hear a presentation to the members of the manufacturing community during the annual WIRE-Net meeting where Arthur Anton spoke. He is the president and CEO of Swagelok Company headquartered in Solon, Ohio. He spoke about the strength in manufacturing and how our country and the world is evolving. […]
> I am pleased to announce that all of our efforts over the last three months are ready for presentation. I have been working with the Wire-Net Organization to bring a new series to the manufacturers here in Northeast Ohio. Wire-Net’s mission: WIRE-Net strengthens manufacturing to create healthy communities and fuel economic growth. We provide […]
> I recently volunteered as a “marketing consultant” for the 2008 Ohio Business Week (OBW) program at Youngstown State University. This is by 5th year participating in the program that will shape the next generation of business professionals. So what is OBW? Ohio Business Week (OBW) is a weeklong summer program that brings a diverse […]