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Social Media to Drive B2B Sales

Consumer brands have been using social media for years. Collecting likes, creating conversations, providing incentives, and creating contests to engage the customers with the brand. Meanwhile, B2B brands have not been as quick to join the social media bandwagon. In the B2B workplace, social media is just as important as it is with B2C. However, […]


Social Media for Manufacturers: Worth the Hype?

Let’s be honest: the typical customer of a manufacturer isn’t the most social media savvy person on the internet. Still, we know that social media is a necessary part of the modern business world, but it is really worth all the hype? The answer is yes, but only if it is used wisely. Facebook Facebook […]


Social Media Meets Tradeshows: a perfect match

So, you have heard social media builds brand, creates buzz about your company and can add communication channels directly to customers. Did you know you can greatly enhance this process around a trade conference or special event? We have found that the social media activities that utilize these three principles yield results: What to talk […]


The Facebook Background Check: Using Social Media to Vet Candidates

Jonathan T. Hyman, Esq. Kohrman Jackson & Krantz P.L.L. Would you believe that an astonishing 91 percent of employers use social media to aid in their decisions of who, and who not, to hire? Indeed, there exists myriad information an employer can learn about a prospective employee from information that is publicly available via social […]


>Are you much cooler online?

> Are you more like Jason Alexander in Brad Paisley’s hit country song and video “Online” or do you let your true self appear online? In the song/video, Alexander sings about changing his appearance, occupation and wealth via his online alter-ego. With the explosion of any medium such as social media, also comes the inevitable […]


>Networking Your Way to Success

>Networking your way to successToday’s post is written as a resource for the Kent State University Entrepreneur Extravaganza where I will be a presenter with Chris Brown of Marketing Resources & Results. To see Chris’ post, click here. Networking is about knowing who is a good prospect. Are you looking for a job, new clients […]



> NETWORKING: ARE YOU PAYING IT FORWARD? Whether you are in business, hoping to get back in or find yourself somewhere in between, you need to network. The rude awaking of a lost job has jolted many people to wake up one morning (or worse yet in the middle of the night) and say “I […]