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How to Write Automated Sales Emails That Don’t Feel Generic

Email automation is an amazing tool that allows salespeople to nurture prospects through the sales cycle. However, if used incorrectly, automated sales emails can be a relationship killer. We’ve all seen email automation used the completely wrong way– Spammy emails with paragraphs about why you should use their product or service, generic copy and pasted […]


Why Manufacturing Day Should Be Part of Your Recruitment Strategy

Manufacturing is booming in the United States, yet there is one major concern holding companies back from growing to their full potential—filling the manufacturing workforce with new talent. A great way for manufacturing companies to gain community recognition and recruit strong candidates is by participating in Manufacturing Day. Manufacturing Day falls on October 5th this […]


How Lake Effect Snow was No Match for the (HubSpot) Cloud

March 2nd, 2018 was a chaotic winter workday that all Northeast Ohioans know too well.   Our city’s school district was on a 2-hour delay with heavy snow on the roads, the dog wanted to go out and play, and the driveway needed to be cleared. I quickly accepted that getting to the office that morning […]


The Biggest Mistake Manufacturing Sales Managers Make

Why Connecting with Past Customers to Grow Manufacturing Sales Works The key to manufacturing sales success that you’re probably missing is connecting with past customers. People, by nature are drawn to familiarity. It is much easier to sell to someone you have a previous relationship with than sell to a new prospect. You know that […]


Manufacturing Company Owners: It’s Time to Create a Succession Plan

Today’s blog is kindly provided by our friend and colleague Tony Rospert, Partner at Thompson Hine LLP Ensure the next generation at your manufacturing company has the tools for success As an owner of a closely held and/or family-owned manufacturing business, it is well worth your time and energy spent to prepare a detailed succession plan to […]


Manufacturing Websites Are Missing One Critical Analytic: Conversion

Conversion is the key to return-on-investment that your manufacturing website may be missing. Many manufacturers understand the value of tracking ROI on their website. They may look at Google Analytics and be able to see traffic on the website as well as individual pages, but they are missing major opportunities to sell. Without the ability […]


3 Best Practices for Stronger Manufacturing Referrals

Manufacturing referrals open doors to new business opportunities but getting your business colleagues to introduce you is easier said than done. Rather than asking for referrals blindly, you can improve your quality of referrals and odds of closing those referrals as customers by doing your homework. Below learn how to receive better, more frequent referrals […]


10 Ways to Reignite Your Manufacturing Blog

Is your manufacturing blog lacking content? Sitting down to develop a content map or write a new post but nothing is coming to you? Great manufacturing blog content may be right under your nose. Here are some simple ways to find and create blogs that are relevant and engaging to the various verticals and buyer […]