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31

Why Manufacturers Should Invest in Digital Advertising Right Now

Digital advertising such as pay-per-click and social media ads are increasingly becoming a marketing budget replacement for in-person events such as conferences and tradeshows. This is undoubtedly due to the “new normal” being forced upon manufacturers by the COVID-19 Pandemic. With no end date for COVID-19 in sight, this trend will continue to grow, making […]

33

Why Manufacturers Need Inbound Marketing to Survive COVID-19

COVID-19 has impacted every aspect of manufacturing business operations and most significantly, how we sell. Manufacturing companies have long relied on word-of-mouth referrals or benefited from their years in business and strong industry reputation to sell. Business-to-business manufacturers have also utilized annual industrial trade shows and exhibitions as sales tools to network and build customer […]

35

How to Discover Content Ideas Right Under Your Nose

What is content?  Blogs Webpages Video eBooks White Papers Case Studies Infographics Editorial features Webinars/speaking opportunities How to develop content ideas? Review social media & website form submissions Repurpose videos and webinars Review your manufacturing network on LinkedIn Set Google Alerts Showcase industry research and case studies Recap industry events Highlight giving back Survey prospects […]

36

When Your Prospects and Customers Became Humans

  It was easy before virus-interruptus to just plow through prospecting. Sure we sent emails and viewed LinkedIn profiles but did we really get to know our contacts at a personal level? Did we see the human smiling back at you in their profile picture or just click through to see how large the company […]

37

The Most Common Mistakes Manufacturers Make When Implementing Inbound Marketing

Inbound marketing is one of the most buzzed-about topics among manufacturers. Many manufacturing companies have implemented successful inbound marketing strategies, which are bringing them more qualified leads and giving them better insight into their prospects and customers. However, for as many manufacturers that have successfully implemented inbound, there are just as many who have dropped […]

38

Why Your Pay-Per-Click Ads Aren’t Working

Are you currently utilizing pay-per-click ads in your marketing strategy? Are you seeing little lead conversion or ROI from your efforts? Creating an excellent pay-per-click ad is about more than writing snappy copy. It’s a mix of creativity and data-driven science that focuses on the right keywords, the right budget, the right pay per click […]

40

How to Increase Manufacturing Retention & Attraction Improvement

This guest blog was kindly provided by Ty Haines, President of Manufacturer Solutions, LLC. Most of our customers are under $20M in sales and range from $500K to $7B.  The top personnel laments are:   Can’t get good people (hiring practices and attraction improvement needs) Can’t keep new people (leftover screening effectiveness and retention needs) […]