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31

How to Adapt B2B Manufacturing Sales Strategy for the COVID-19 World

For manufacturing salespeople, it’s been challenging to navigate selling in our COVID-19 world. The tried and true sales tactics such as face-to-face meetings, trade shows, and conferences have been canceled for the foreseeable future. According to a study by McKinsey & Company, 90 percent of sales have moved to a video conferencing or phone sales […]

32

Why Manufacturers Need Inbound Marketing to Survive COVID-19

COVID-19 has impacted every aspect of manufacturing business operations and most significantly, how we sell. Manufacturing companies have long relied on word-of-mouth referrals or benefited from their years in business and strong industry reputation to sell. Business-to-business manufacturers have also utilized annual industrial trade shows and exhibitions as sales tools to network and build customer […]

34

How to Discover Content Ideas Right Under Your Nose

What is content?  Blogs Webpages Video eBooks White Papers Case Studies Infographics Editorial features Webinars/speaking opportunities How to develop content ideas? Review social media & website form submissions Repurpose videos and webinars Review your manufacturing network on LinkedIn Set Google Alerts Showcase industry research and case studies Recap industry events Highlight giving back Survey prospects […]

35

When Your Prospects and Customers Became Humans

  It was easy before virus-interruptus to just plow through prospecting. Sure we sent emails and viewed LinkedIn profiles but did we really get to know our contacts at a personal level? Did we see the human smiling back at you in their profile picture or just click through to see how large the company […]

36

The Most Common Mistakes Manufacturers Make When Implementing Inbound Marketing

Inbound marketing is one of the most buzzed-about topics among manufacturers. Many manufacturing companies have implemented successful inbound marketing strategies, which are bringing them more qualified leads and giving them better insight into their prospects and customers. However, for as many manufacturers that have successfully implemented inbound, there are just as many who have dropped […]

37

Why Your Pay-Per-Click Ads Aren’t Working

Are you currently utilizing pay-per-click ads in your marketing strategy? Are you seeing little lead conversion or ROI from your efforts? Creating an excellent pay-per-click ad is about more than writing snappy copy. It’s a mix of creativity and data-driven science that focuses on the right keywords, the right budget, the right pay per click […]

38

The Silver Lining for Manufacturers During the COVID-19 Pandemic

  Happy Tactics Thursday! Like each and every one of you, we are adjusting to our ‘new normal’ amidst the COVID-19 pandemic. While the Coronavirus has shifted the way that we operate our businesses and daily lives, there could be a silver lining in this for manufacturers. Now is an excellent time to revamp recruitment […]

39

How to Increase Manufacturing Retention & Attraction Improvement

This guest blog was kindly provided by Ty Haines, President of Manufacturer Solutions, LLC. Most of our customers are under $20M in sales and range from $500K to $7B.  The top personnel laments are:   Can’t get good people (hiring practices and attraction improvement needs) Can’t keep new people (leftover screening effectiveness and retention needs) […]

40

2 Business Tools to Thrive Working in a Coronavirus World

We are living in a Coronavirus World and it is evident that this is only the beginning of this pandemic and its impact on our businesses. It is essential that businesses adapt to working remotely when possible.  This week’s Tactics Thursday video focuses on the 2 business tools we use to connect with prospects and […]