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When manufacturers mentioned relationship-building years ago, the first thought that would come to mind is holding multiple face-to-face-meetings with key stakeholders. Fast-forward 2021 and, well, you know that storyline! However, over the last decade, many manufacturers have shifted their sales strategy digitally to attract more leads, build relationships with prospects through content and email nurturing, […]
Are leads from pay-per-click, social, or LinkedIn really worth it? Your business needs sales. Attracting more prospects seems simple enough. In the past, you invested in tactics such as trade shows. You scanned badges and made appointments right on the spot. You were able to show your machinery and products. Maybe you even held live […]
A strong, lead generating inbound marketing plan must include content that helps prospects in all stages of their buying process. Below, learn 7 types of content you should implement now for ultimate success. After the year we just came through, we now know that we can accomplish much more than we thought just 12 […]
We talk to manufacturers, a lot. Almost everyone tells us their best source of leads is word of mouth. Great…until we ask a few questions. Normally the conversation sounds like this: Manufacturer: Our main source of leads is word of mouth : Great, how many do you get? Manufacturer: A few a […]
Let’s face it, not every prospect is the right fit for your products or services. Utilizing qualifying questions in the sales process is key to helping you uncover if the prospect you are courting will result in new business. Are the questions you are using leading to a higher close rate? Keep reading to learn […]
We hear it all the time. Manufacturers get a majority of their sales through word-of-mouth and loyal repeat customers. However, it is important now, more than ever, that manufacturers embrace the value of digital marketing. At Felber PR & Marketing, our clients leverage content and thought leadership principles to attract prospects, drive lead generation and […]
At Felber PR & Marketing, content development has been our bread and butter since 1993. We were early adopters of blogging and you can search our company blog posts back to 2008! While the world has changed tremendously since then, much of our manufacturing content is as relevant today as it was back then. Keep […]
Are you a manufacturer seeking to connect with prospects, increase brand awareness, and generate qualified leads that ultimately convert into customers? Keep reading to learn 3 B2B manufacturing marketing strategies that can help you do that! 1.Utilize Influencer Marketing to Grow Your Brand’s Following Manufacturing decision-makers more often than not will make purchasing decisions based […]
One of the most rewarding benefits of being part of the HubSpot community is the selfless peer to peer support. There are as many HubSpot partner agencies as there are niche markets to serve. Agencies and their owners go out of their way to help each other with strategy, technical hurdles even live prospect sales […]
Digital advertising such as pay-per-click and social media ads are increasingly becoming a marketing budget replacement for in-person events such as conferences and tradeshows. This is undoubtedly due to the “new normal” being forced upon manufacturers by the COVID-19 Pandemic. With no end date for COVID-19 in sight, this trend will continue to grow, making […]