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Tradeshows for Manufacturers: the Good, the Bad and, the Ugly

Tradeshows for Manufacturers: the Good, the Bad and, the Ugly WHEN Thursday, September 13, 2012 8:00 to 10:00 AM Networking begins at 7:30 AMWHERE Polaris Career Center 7285 Old Oak Boulevard Middleburg Heights, OH 44130 COST SAVE $5 NOW! RSVP by September 6, 2012 $25 WIRE-Net Members $35 Non Members After September 6th $30 WIRE-Net […]


>A Sweet Deal to Show Your Love

>Wow! What a start to 2011. This should be a year of renewed energy in marketing by evidence of the current activity in the marketplace. I said I would report from our national convention held in early January, but so many new campaigns have prevented me from writing until today. As promised here is a […]


Why Your Manufacturing PR Firm Should Be Sales Focused

How to Align Your Manufacturing PR Strategy with Sales for Ultimate Success At the end of the day, (for most manufactures on a single shift that could be 6:15 pm!), sales are the bottom line. We have said it before, “nothing happens until someone sells something.” Sales should be top of mind for everything you […]


Grow Your Manufacturing Workforce – Manufacturing Day 2017

Manufacturing is booming in the United States, yet there is one major concern holding companies back from growing to their full potential: manufacturing workforce. We exclusively work with business-to-business manufacturers and at every single meeting, regardless of whether we’re discussing trade shows, content development or publicity, the topic eventually turns to talent acquisition. Manufacturers across […]


10 Ways to Reignite Your Manufacturing Blog

Is your manufacturing blog lacking content? Sitting down to develop a content map or write a new post but nothing is coming to you? Great manufacturing blog content may be right under your nose. Here are some simple ways to find and create blogs that are relevant and engaging to the various verticals and buyer […]


Industrial Manufacturer’s Guide to Inbound Marketing

Are you looking to incorporate inbound marketing into your industrial manufacturing company and don’t know where to start? Perhaps you’ve started to research inbound but are daunted by all the jargon and the vast amount of content out there. Our eBook “Industrial Manufacturer’s Guide to Inbound Marketing” is a simple, no nonsense eBook to guide manufacturers through the inbound process. […]


The 5 Biggest Inbound Marketing Mistakes Manufacturers Make

Inbound marketing is one of the most buzzed about topics among manufacturers, especially in Northeast Ohio. Many manufacturing companies have implemented successful inbound marketing strategies, which are bringing them more qualified leads and giving them better insight into their prospects and customers. However, for as many manufacturers that have successfully implemented inbound, there are just […]