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So, you have heard social media builds brand, creates buzz about your company and can add communication channels directly to customers. Did you know you can greatly enhance this process around a trade conference or special event? We have found that the social media activities that utilize these three principles yield results: What to talk […]
Tradeshows for Manufacturers: the Good, the Bad and, the Ugly WHEN Thursday, September 13, 2012 8:00 to 10:00 AM Networking begins at 7:30 AMWHERE Polaris Career Center 7285 Old Oak Boulevard Middleburg Heights, OH 44130 COST SAVE $5 NOW! RSVP by September 6, 2012 $25 WIRE-Net Members $35 Non Members After September 6th $30 WIRE-Net […]
Just as you research and study what your prospects and customers value, you need to understand what each individual trade publication values. Equally important is understanding how they compete against other publications. Why Understand a Publication’s Competition? Why should we care who a publication competes with? Think about it this way. Trade publications compete for […]
>Wow! What a start to 2011. This should be a year of renewed energy in marketing by evidence of the current activity in the marketplace. I said I would report from our national convention held in early January, but so many new campaigns have prevented me from writing until today. As promised here is a […]
My new happy place is Colorado. For this Ohio boy, three trips to the beautiful state in the last 13 months have been a series of stunning hikes, very challenging rock climbs, and the ultimate “unplug” surrounded by great friends. Okay, a little fib. My network did hook me up with companies to visit on […]
When it comes to reporting, are you measuring with gut feelings or hard data? In the fast-paced world of digital marketing, making decisions based on gut feelings can lead to wasted resources and missed opportunities. Instead of relying on intuition, businesses must turn to data-driven insights to optimize their marketing strategies. This is where HubSpot’s […]
We believe that strong public relations isn’t just about getting your name out there—it’s about telling the right story to the right audience at the right time. That’s why we’re excited to share that our very own Rob Felber recently joined the Dial It In podcast to talk all things PR, marketing, and how to […]
In 2023, to celebrate our 30th anniversary, we wrote about our history, what we’ve learned, and even entertained advice for your younger self, 30 years earlier. Thanks to all those who gave their advice & all those we’ve worked with over the last three decades. Reflecting on our 30 years in business got me thinking […]
As most business owners quickly discover, you cannot be everything to everyone. Trying to serve multiple markets and customers often gives the impression of a scattered, unfocused brand. That was us until the late-90s. We would take any client (the joke was as long as their check cleared). We worked with non-profits, service companies, distributors, […]