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It’s October, which means it is the season for fall colors, clambakes and football. Additionally, it is Manufacturing Month, kicked off by Manufacturing Day on October 7, 2016. Founded in 2012, Manufacturing Day is an annual national event that “has been designed to expand knowledge about, and improve public perceptions of manufacturing careers and manufacturing’s […]
Rob Felber’s article in the Crain’s Cleveland Business Akron Edition Photos are a critical element in content marketing for manufacturers. Whether your story is strictly online, being used for a media article or your own collateral, a picture does tell a thousand words. But what if the words are wrong? The following are key factors […]
Sometimes the Picture Has 1,000 Words You Do Not Want Photos are a critical element in content marketing. Whether your story is strictly online, being used for a media article or your own collateral, a picture does tell a thousand words. But, what if the words are wrong? The following are key factors to consider […]
You are a manufacturer, which means you are ‘head down’ most days. Your days are jam-packed between responding to customers, managing inventory, solving a technical issue and the list goes on, and on and on. Now’s its 6 pm and your ‘pesky’ PR agency is asking about content. Yes, content!? Your company is having great […]
Using #’s for Ultimate Business Exposure In our last two blogs we focused on using social media to create sales and our 8 step checklist to consider before posting to social media. In this blog, we’re going to focus on a very important topic of social media marketing: #hashtags. If you aren’t using […]
When was the last time you gut-checked your marketing strategy with the question “What do we want them to do?” Think about your strategy. Whether you are using traditional push techniques such as direct mail and print advertising or pull tactics such as search engine optimization and trade shows, do you really know what you […]
>2010 is almost behind us and we are all looking forward to a new year filled with new and exciting challenges. Before it is loo late don’t forget to place your order Happy New Year cards. Still time for last minute orders. Click here for selection. I will be reporting (as time allows) from the […]
> Summer: Hot balmy nights, outdoor fun, campfires, good friends and to complete the picture S’Mores. What would out nighttime fun be without this delicious concoction? Wikipedia defines this treat: A S’more is a traditional nighttime campfire treat popular in the United States and Canada, consisting of a roasted marshmallow and a layer of chocolate […]
>Thought this saying has been lost in the 70’s? Well not anymore when you consider the plethora in today’s market. Bags are used in both the business and personal use world and the variety is as wide as your tastes. There are briefcases, portfolios, computer bags, backpacks, duffels, trade show, golf bags and the list […]
>The first presentation of “Sales and Marketing: Your Way Out of the Economic Crisis” sponsored by the WIRE-Net Organization has been completed. The session started of with an introduction by Mark Pinto, Manager of Manufacturing Sales for WIRE-Net. Mark outlined the six sessions that will be presented over the next six months and introduced the […]