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>Thought this saying has been lost in the 70’s? Well not anymore when you consider the plethora in today’s market. Bags are used in both the business and personal use world and the variety is as wide as your tastes. There are briefcases, portfolios, computer bags, backpacks, duffels, trade show, golf bags and the list […]
>The first presentation of “Sales and Marketing: Your Way Out of the Economic Crisis” sponsored by the WIRE-Net Organization has been completed. The session started of with an introduction by Mark Pinto, Manager of Manufacturing Sales for WIRE-Net. Mark outlined the six sessions that will be presented over the next six months and introduced the […]
>Here we are January 14, 2009 and the year is already up an running. So where am I? I am at the Promotional Products Association International (PPAI) annual Expo in Las Vegas. This event is where promotional professionals gather to foster new and creative ideas to bring to our clients. There is something for everyone […]
> In today’s competitive world businesses are always looking for ways to stretch their marketing dollars. One way that is to participate in community events. Like trade show environments you can see more people with less dollars and increase engagement. Engagement is the key to this atmosphere of sales and marketing as involvement with your […]
> I recently volunteered as a “marketing consultant” for the 2008 Ohio Business Week (OBW) program at Youngstown State University. This is by 5th year participating in the program that will shape the next generation of business professionals. So what is OBW? Ohio Business Week (OBW) is a weeklong summer program that brings a diverse […]
For those of a certain age, you may remember the Prego commercial where the son convinces the father that Prego spaghetti sauce uses the same great ingredients as the old-world family recipe. The father keeps asking about this spice and that, and the line “it’s in there” is repeated. Calendar Integration and Simple Meeting Booking […]
Simple question, with a not-so-simple answer. We ask this question to our customers and prospects alike, and the answer will surprise you. As manufacturing companies build their marketing plans, they use email marketing drip campaigns, industrial public relations, inbound content marketing, and advertising tactics. Now, you might be thinking the answer is sales, and […]
Let’s face it; your customers are tired of distant and detached corporate websites. Now, more than ever, they want to be engaged in conversation and find valuable information with ease. We say it all the time; people want to buy from people, not from companies. Keep reading to learn three ways to humanize your […]
Due to limitations with public gatherings and social distancing, it’s clear that manufacturers won’t be able to host the on-site tours this Manufacturing Day (MFG Day) on October 2nd, 2020. However, as we have come to realize with other aspects of our daily lives during quarantine, there is always another way! Although there is no […]
Digital advertising such as pay-per-click and social media ads are increasingly becoming a marketing budget replacement for in-person events such as conferences and tradeshows. This is undoubtedly due to the “new normal” being forced upon manufacturers by the COVID-19 Pandemic. With no end date for COVID-19 in sight, this trend will continue to grow, making […]