If you are not happy with the results below please do another search
What you need to know before you agree to speak to a reporter They like you, they really like you. So, you have a reporter or editor interested in speaking with you about your work and company. Perhaps he/she responded to a press release, met you at a trade conference or your agency arranged the […]
Businesspeople can learn a lot from March Madness, whether you’re a basketball fan or not. To put it simply, March Madness is when “the small guys face the giants to see how good they really are.” Diane Hurd, guest writer for PR Daily, wrote an article providing five lessons from March Madness that PR professionals […]
Are you resigned to just sit back and wait for the onslaught of reporters, eager to speak with you? Here’s what most reporters will tell you: “If we’re interested, we’ll call you.” Here’s what they have told me off the record. “Seriously, I get hundreds of emails a day. If I don’t expect the email, […]
In the previous post we discussed what most manufacturers often miss at trade conference; they miss the opportunity to impact their brand and expand company name recognition with their target audience. Now, you know that coordinated research and efforts to engage with the media covering a show is beneficial. So, now what? You may think […]
>Every year the Super Bowl commercials get a lot of hype. So much so that there was a 1 hour special on CBS Friday night about the best Super Bowl commercials. I of course watched it. After getting a sneak peak at some of this year’s commercials, I was mildly disappointed. They showed a handful […]
>We all know the importance of brand management and in sports it is a key factor. From endorsements to sponsorships this is not only a financial gain but the positioning of the brand is crucial for sustained growth. Read this most recent press release: Irving, Texas (PRWEB) December 7, 2009 — According to Promotional Products […]