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> I recently volunteered as a “marketing consultant” for the 2008 Ohio Business Week (OBW) program at Youngstown State University. This is by 5th year participating in the program that will shape the next generation of business professionals. So what is OBW? Ohio Business Week (OBW) is a weeklong summer program that brings a diverse […]
For those of a certain age, you may remember the Prego commercial where the son convinces the father that Prego spaghetti sauce uses the same great ingredients as the old-world family recipe. The father keeps asking about this spice and that, and the line “it’s in there” is repeated. Calendar Integration and Simple Meeting Booking […]
Simple question, with a not-so-simple answer. We ask this question to our customers and prospects alike, and the answer will surprise you. As manufacturing companies build their marketing plans, they use email marketing drip campaigns, industrial public relations, inbound content marketing, and advertising tactics. Now, you might be thinking the answer is sales, and […]
Let’s face it; your customers are tired of distant and detached corporate websites. Now, more than ever, they want to be engaged in conversation and find valuable information with ease. We say it all the time; people want to buy from people, not from companies. Keep reading to learn three ways to humanize your […]
Due to limitations with public gatherings and social distancing, it’s clear that manufacturers won’t be able to host the on-site tours this Manufacturing Day (MFG Day) on October 2nd, 2020. However, as we have come to realize with other aspects of our daily lives during quarantine, there is always another way! Although there is no […]
Digital advertising such as pay-per-click and social media ads are increasingly becoming a marketing budget replacement for in-person events such as conferences and tradeshows. This is undoubtedly due to the “new normal” being forced upon manufacturers by the COVID-19 Pandemic. With no end date for COVID-19 in sight, this trend will continue to grow, making […]
Congratulations! Your company has received multiple media hits with the industrial trade media you have been targeting. These stories will live forever on the web, impacting your search engine optimization and manufacturing company’s reputation. Third-party endorsements such as articles, videos, and blogs really move the needle. Check out our client Fabrisonic’s press room here. Below, […]
Internet sensation “That Poppy” is a branding genius who has created a defined, unique presence unlike anyone else online. Everything, and I mean literally everything that this internet star posts to YouTube gets millions of views. You do not really know what she’s talking about, to whom or even why. That is until you dig […]
3 Ways To Get Great Manufacturing Case Studies Manufacturing case studies are an amazing way to show your prospects and customers your skills and capabilities. Case studies add third party credibility and could be the difference between your prospects choosing you over your competition during the decision process of the buyer’s journey. Yet, many times when […]