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It’s estimated that only about half of all leads are followed up on. We don’t have to tell you that’s just like leaving money on the table. But it’s hard to argue with a salesperson who says that it’s time-consuming to follow up on new leads, and hey, a lot of new sales come from […]
So, you made an effort to capitalize on trade show chatter, before, during and after the show. How do you know you had a successful trade show? After the proper planning, preparation and practice, you met lots of people and started some great conversations. Excellent! Now, it’s time to make the most of those new […]
You have a lot to do before a trade show! While promoting your trade show presence ahead of time by having a killer booth design with engaging displays, maybe offering some swag, and setting up meetings with media connections who will be in attendance are all critical to having a successful show, there are other […]
So you’re headed to IMTS 22 (the International Manufacturing Technology Show)? It’s time to think about attracting and engaging visitors. You don’t want to be lost in a sea of trade show booths, so what is the best way to draw visitors away from the competition and toward your business? 1. Invite and utilize your […]
Two years after COVID began disrupting in-person marketing and events, supply chains, and life in general, it’s almost inevitable that your sales and marketing pipeline has suffered. In April of 2021, we felt trade shows might offer relief (Will Trade Shows Be the Shot in the Arm for Manufacturers?). Of course, we had not […]
You did it! You effectively pre-planned your show (You committed to a trade show, now what?) and you worked the show successfully (Trade Shows – Owning the Floor), what should be your next step after the show? I know you might be thinking of soaking your feet and adding up the frequent flyer miles, […]
Rolling out the carpet, pulling up the retractable display, and filling a large punch bowl with hard candy just does not cut it at a modern trade show. You need to drive traffic to the booth, capture leads, and make the very best impression in an incredibly compressed time. Our last blog introduced the concept […]
Pre-show preparation is key to success and achieving a return on your investment Step one in your trade show plan is goal setting. What do you really want to happen at this show? Knowing the outcome is key to effective goal setting. Can you expect actual sales and signed purchase agreements? Are you introducing […]
Did you see what I did there? Vaccine shots…. Manufacturers, like many businesses, have had to completely rethink their marketing approach. For years, it was feet on the street and months of trade shows, conferences, and hosted lunch & learns. Then, the doors were locked, events were canceled worldwide, and well, you know the […]
The National Tooling & Machining Association featured our article in their printed newsletter The Record. With trade shows canceled due to the pandemic, manufacturers are struggling with a huge gap in their lead generation. See the entire article here.