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Blog provided by Cedric Le Rouge of ADEXMA Attending a European trade show can reward even the busiest manager with a fresh outlook, new connections, and great opportunities. Feel like you don’t have the time to spare? In just ten weeks, your business can benefit from all that some of the biggest trade shows in […]
Trade shows offer a variety of paid and sponsored opportunities. It can be overwhelming for manufacturers to determine which opportunities will have the most return-on-investment. In our blog, we’ve written on the topic of trade shows for manufacturers from several angles. We have discussed how manufacturers can engage media, who should “work” the booth and […]
In Part One, we covered the steps necessary to prepare your company to arrange interviews with industry media at trade shows. Now that you have interviews scheduled, you’ll need to be prepared for the actual interview. The Interview Have both your media-trained experts as well as media kit information ready at interview time. Copies of […]
Frustrated that your competitor is always in the news? Questioning why they are continually interviewed and not your company? Wondering how to secure a feature about your manufacturing company’s products and services? Here’s a secret: Smart manufacturing sales and marketing professionals treat the media just like any other prospect. They get to know industry reporters, […]
Trade Shows for Manufacturers – Maximize the Three Most Important Stages Pre-show: Picking your best tactics During the show: The floor show rules Post-show: Don’t squander your investment Goal Setting: Before you begin, you must know your main goal. Do you really know what you want to happen at […]
You have spent time speaking to clients and prospects, researching just the right venues for your company to exhibit. Now, you have taken the leap and signed up for a trade show. You (and management) know this will be an investment of your company’s time, money, and effort. You’re staring at the email confirming […]
How planning produces results and return on investment Trade shows and industry conferences provide manufacturers with a platform to show prospects, customers, and industry media their entire line of products and services n a short amount of time. It is important as manufacturers to utilize this opportunity and use it to their advantage. Preparation, like […]
The show traffic was heavy. You made many appointments and even a few sales. Months of pre-show planning, training, traffic building promotions and creative booth design seems to have created success. So, what could you possibly have missed? You sponsored the cocktail party, hosted client dinners; you even held a demonstration on the show floor. […]
So, you have heard social media builds brand, creates buzz about your company and can add communication channels directly to customers. Did you know you can greatly enhance this process around a trade conference or special event? We have found that the social media activities that utilize these three principles yield results: What to talk […]