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Oftentimes, we are asked why we are a HubSpot Partner Agency and if HubSpot really makes a difference in a successful inbound marketing strategy. In this blog we’ll take a deep dive into why manufacturers who have invested in HubSpot to automate their sales and marketing processes report better lead generation, sales efficiencies, and campaign […]
For manufacturing salespeople, it’s been challenging to navigate selling in our COVID-19 world. The tried and true sales tactics such as face-to-face meetings, trade shows, and conferences have been canceled for the foreseeable future. According to a study by McKinsey & Company, 90 percent of sales have moved to a video conferencing or phone sales […]
In the video above we share three of the most powerful tools within the HubSpot Platform. For those not familiar, HubSpot offers a complete marketing software that aligns the tasks of three critical components in a company – Marketing, Sales, and Customer Service. In our past blog Why Now is The Time […]
COVID-19 has impacted every aspect of manufacturing business operations and most significantly, how we sell. Manufacturing companies have long relied on word-of-mouth referrals or benefited from their years in business and strong industry reputation to sell. Business-to-business manufacturers have also utilized annual industrial trade shows and exhibitions as sales tools to network and build customer […]
Inbound marketing is one of the most buzzed-about topics among manufacturers. Many manufacturing companies have implemented successful inbound marketing strategies, which are bringing them more qualified leads and giving them better insight into their prospects and customers. However, for as many manufacturers that have successfully implemented inbound, there are just as many who have dropped […]
We are living in a Coronavirus World and it is evident that this is only the beginning of this pandemic and its impact on our businesses. For today’s episode of Tactics Thursday, I will share 3 tips to shift your sales and marketing strategy during the Covid-19 pandemic: Trade Show Alternatives– While industry trade shows […]
This week’s Tactics Thursday video is all about how to make 2020 the Year of Content! I walk you through the steps of creating a strong content plan to release one piece of content a week. Here are some simple ways to create content topics that are relevant and engaging for your prospects and customers. […]
They like me, they really like me! Manufacturers have learned that LinkedIn is a great resource for connecting to professionals, promoting your brand and message. Many manufacturers attend trade shows, host webinars and engage in philanthropic activities, which they promote on social media. While these posts are great, manufacturers are missing one critical piece–reviewing their […]
Sales enablement could be the missing piece to get sales and marketing on the same page. It seems like since the dawn of time, sales and marketing have been on the complete opposite side of the spectrum. Sales thinks marketing does not get it (how sales really happen). Marketing feels like their efforts are not […]