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Rob Felber was recently invited to be a featured expert in a series of Manufacturing Masters videos! Manufacturing Masters is an operational training platform that’s built by manufacturers for manufacturers. The site offers training videos featuring real industry experts who cover hundreds of different topics. The videos cover anything from supply chain to HR and […]
Rob Felber was recently invited to be a featured expert in a series of Manufacturing Masters videos! Manufacturing Masters is an operational training platform that’s built by manufacturers for manufacturers. The site offers training videos featuring real industry experts who cover hundreds of different topics. The videos cover anything from supply chain, to HR and […]
How Manufacturers have traditionally recovered from recessions Written by: Madilyn Movsesian – Marketing Intern Since the Covid-19 outbreak in March of 2020, there has been a worldwide crisis amongst manufacturers. Like many other industries, manufacturers have been working tirelessly to conform to the new normal. Kristen Fowler for Forbes magazine states, “historic data demonstrates that […]
This guest blog was kindly provided by Ty Haines, President of Manufacturer Solutions, LLC. Most of our customers are under $20M in sales and range from $500K to $7B. The top personnel laments are: Can’t get good people (hiring practices and attraction improvement needs) Can’t keep new people (leftover screening effectiveness and retention needs) […]
Panel discussions are often my favorite part of an event or conference because they provide audience members with a team of experts on a niche topic in a condensed and powerful format. If you’re managing an event that includes a panel discussion, it’s important to plan these carefully in order to have the event be […]
This week’s Tactics Thursday video is about how to incorporate video into your sales strategy! Developing impactful videos doesn’t take a hefty budget or fancy equipment! There are so many free or extremely affordable video platforms on the market that allow people to produce short, simple videos. We use a free video platform called Vidyard internally […]
Ever have a strong meeting with a manufacturing colleague that results in them promising to refer you to a few companies but then weeks go by and the referral never happens? Manufacturing referrals open doors to new business opportunities but getting your business colleagues to introduce you is easier said than done. While I’m sure […]
In this week’s Tactics Thursday episode, I break down my #1 lead qualifying tip for manufacturing websites. While this tip is very simple, it makes a huge impact! I implore you all to take an inventory of all the forms on your website and asking yourself, “are our form doing a good job of qualifying […]
A common question we hear at Felber PR & Marketing is, “how do I identify who has been on my website”? Unfortunately, without someone converting to a contact (meaning they filled out a form on your website), we really have no way to see who that person was, just that someone from that company visited […]
With the new year around the corner, manufacturers are looking for ways to grow their talent pool and set up their plants for success. A major component of attracting the right talent is developing strong job descriptions. Today’s guest blog post is brought by recruiting expert Glenn Levar, President and CEO of Shared Time Human Resource […]