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October is an exciting time for manufacturers. Last Friday, October 5, 2018, was Manufacturing Day, a national holiday where manufacturers around the country use MFG Day as an opportunity to inspire and recruit the next generation of manufacturers. What I love about Manufacturing Day, which people celebrate throughout the month of October, is that American […]
Tomorrow, October 5, 2018, is Manufacturing Day. This month, across the country, people will join in celebrating modern manufacturing. Students, educators, media, and business people into their facilities to educate them on manufacturing careers and change the public’s perception of the manufacturing sector. At Felber PR & Marketing, we love the excitement that comes with […]
Manufacturers care most about finding new ways to grow, excel at product quality while still being able to take on short lead-time production runs from customers. New business models often bring the paradox of new product lines that strain existing ERP, CRM and PLM systems by the need always to improve time-to-customer performance. New products […]
Marketing automation has revolutionized the way many industries and business sectors manage their marketing efforts. The B2B manufacturing industry, though heavily automated on the shop floor, may not have made the most of embracing automation for their sales and marketing activities. Yet. To compete in the digital environment where customers live (and buy)- B2B manufacturers […]
Manufacturing salespeople, I’m going to tell you something that may shock you. It’s time to take a more hands-off approach to prospect nurturing. I know, I know, that goes against everything you’ve been taught. However, just like you cannot expect to get married on a first date, you cannot expect to meet a prospect and […]
Let’s face it, the manufacturing sales process needs a refresh. While manufacturing has evolved tremendously over the last 20 years, the manufacturing sales process has remained stagnant. Manufacturing sales managers are still using cold calling and door-to-door sales methods that are not only time intensive but also have little return-on-investment. Learn how inbound marketing can […]
Today’s blog is kindly provided by our friend and colleague Tony Rospert, Partner at Thompson Hine LLP Ensure the next generation at your manufacturing company has the tools for success As an owner of a closely held and/or family-owned manufacturing business, it is well worth your time and energy spent to prepare a detailed succession plan to […]
How to Align Your Manufacturing PR Strategy with Sales for Ultimate Success At the end of the day, (for most manufactures on a single shift that could be 6:15 pm!), sales are the bottom line. We have said it before, “nothing happens until someone sells something.” Sales should be top of mind for everything you […]
Manufacturing lead generation on your website starts with one thing—Calls-to-action. Calls-to-action (CTAs) are essentially a graphic or button with a compelling offer to make people want to provide their contact information in exchange for something of value to them Long gone are the days of the old outdated three-page Contact Us form. CTAs are a […]
Every day design engineers and procurement professionals across the globe are searching for new suppliers and manufacturers. If you are not seeing steady traffic and qualified leads hitting your website, you can make some simple changes to position your company as a leader in your industry. The following are the five most important components of […]